{"id":17471,"date":"2016-11-21T10:26:44","date_gmt":"2016-11-21T10:26:44","guid":{"rendered":"http:\/\/digileaders.com\/?p=17471"},"modified":"2017-05-22T13:42:02","modified_gmt":"2017-05-22T12:42:02","slug":"digital-leadership-now-turn","status":"publish","type":"post","link":"https:\/\/digileaders.com\/digital-leadership-now-turn\/","title":{"rendered":"Digital Leadership\u2026 now it\u2019s your turn"},"content":{"rendered":"

Let\u2019s cut to the chase. Now it\u2019s your turn<\/a>\u2026..<\/p>\n

Every business can be a digital business. B2B service providers, B2C product sellers, construction, real estate, media, telco, sports, tourism, hospo, legal, accounting, grocery, utilities\u2026 it doesn\u2019t matter who you work with, sell to, what you produce, where you live, where your customers live\u2026. None. Of. That. Matters.<\/p>\n

Every business can be a digital business. In fact, scratch that. Every business MUST be a digital business. We\u2019ve talked many times before why<\/a>. And as the impact of technology accelerates, so the impact on business accelerates<\/a>.<\/p>\n

We\u2019ve covered several transformation themes over the last few weeks \u2013 the rise of the CMO<\/a>, digital transformation<\/a>, and then transformation structures<\/a>. This week I want to bring these together, blending the learnings to paint a picture of the requirements for building a digital business.<\/p>\n

There are three clear boxes any company serious about digital transformation needs to tick:<\/p>\n

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  1. A consistent and company-wide commitment to transformation. It\u2019s not enough to quietly build this as a strategy. You need to broadcast it, making sure all your employees understand your drive, and are clear on your aims.<\/li>\n
  2. Establish an environment supporting of experimentation.<\/li>\n
  3. Have great top down leadership committed to transformation.<\/li>\n<\/ol>\n

    And a leader committed to transformation looks a little like this (take note this is you):<\/p>\n