{"id":18328,"date":"2017-09-13T10:14:22","date_gmt":"2017-09-13T09:14:22","guid":{"rendered":"http:\/\/digitalleaders.wpengine.com\/?p=18328"},"modified":"2019-01-17T09:46:53","modified_gmt":"2019-01-17T09:46:53","slug":"innovate-and-collaborate-to-navigate-the-uncertainty","status":"publish","type":"post","link":"https:\/\/digileaders.com\/innovate-and-collaborate-to-navigate-the-uncertainty\/","title":{"rendered":"Innovate and collaborate to navigate the uncertainty"},"content":{"rendered":"

When I look back at the decisions I\u2019ve made over the years one stands out for me, and that was the decision not to bet on Apple.<\/p>\n

Now that\u2019s not because I\u2019m cross that I didn\u2019t make Jobs-like millions, but the fact that the odds were absolutely stacked against one small company changing the way we thought about personal computers, then mobile phones and plenty more besides. No-one expected it, but it happened anyway, and as more recent events have shown, that\u2019s often the way.<\/p>\n

It\u2019s strange that we seem to think we can predict the future when time and time again we\u2019ve been shown we can\u2019t. We live with uncertainty, even if we\u2019re not always aware of it, and I believe that the best way to succeed in the long term is to learn, improve and essentially make sure we\u2019re in the best position we can be for whatever comes our way.<\/p>\n

To O2 and me that really is business as usual, uncertainty is the norm, we can\u2019t see what\u2019s around the corner, but we\u2019re consistently innovating and trying new approaches to make sure we\u2019re ready for anything. And that means getting help from innovators and collaborators who specialise in change.<\/p>\n

2016 has been a turbulent year for both enterprise and public sector organisations but rather than holding back innovation or service, we should see recent events as a driver for both. A commodities price slump, uncertainty over Brexit means we have to be better than ever at satisfying our customers and standing out from the competition with innovative and effective solutions.<\/p>\n

And that\u2019s where collaboration comes in. We\u2019re not here to sell customers what they don\u2019t need (and even if we can that\u2019s not a sustainable business model). They tell us what they want now and give us the insights for what they want next, for example, our recent O2 Business Barometer survey showed that a third of UK businesses expect their customers to want to access more of their business\u2019 products and\/or services online or via mobile devices next year.<\/p>\n

At O2 we take this very seriously and our partnership with start-up accelerator Wayra<\/a> and its new cyber accelerator facility is a good example. It aims to help UK start-ups grow and take the lead in a wide range of endeavours including the next generation of cyber security systems as part of the Government\u2019s \u00a31.9bn National Cyber Security Programme.<\/p>\n

Bringing together start-ups and historically expert organisations is vital to business longevity; the innovation, flexibility and culture of start-ups plus expertise from more sustained organisations is the winning formula to sustaining UK business growth through uncertainty.<\/p>\n

At a recent Demo Day with Wayra UK, part of the global Telefonica OpenFuture_network, where start-ups pitched their businesses to technology investors, entrepreneurs, alumni, the media \u2013 as well as some special guests including Debbie Wossokow, CEO and founder of Love Home Swap, MP for Cheltenham, Alex Chalk and CNN Money Europe editor Nina dos Santos \u2013 it was clear that the innovation coming out of UK technology start-ups was plentiful so the opportunity to leverage that value of start-ups is another clear sign that UK Businesses are making the most of the current situation.<\/p>\n

According to Gartner, digitisation is one of the biggest challenges facing enterprises as it evolves from an innovation to a core competency. There are of course many uncertainties ahead as we work to harness machine learning, cloudifying, hybridizing and the rest, and that\u2019s where innovative solutions to maintain and improve customer service while we deal with these challenges is going to be essential. Whether that\u2019s through IoT, bridging the skills gap, making your business more mobile or ensuring that you and your customers are secure, the only thing that differentiates you is innovation and customer service and this resonates across all businesses and sectors.<\/p>\n

It\u2019s going to be a long road, but by innovating and preparing for change we can be ready for the challenges ahead, and beat justifiable concerns about uncertainty.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I look back at the decisions I\u2019ve made over the years one stands out for me, and that was the decision not to bet on Apple. 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