So Digital Transformation is well and truly on the agenda for most organisations, both public and private, but what does it mean? This was at the heart of the recent DL Salon I attended at Cambridge Judge Business School.<\/p>\n
It\u2019s probably easier to say what it doesn\u2019t mean, it is not or should not be, a new trendy term for technology refresh or a replacement for what has, in previous lifetimes been referred to as Business Process Re-engineering (BPR) or Change Management or Total Quality Management (TQM).<\/p>\n
Actually, it is all of those things in combination, or at least whatever subset of those things that suits your particular organisation\u2019s culture. But the absolutely essential and to some, \u201cnew\u201d element is that whatever shape digital transformation takes in your organisation it is led by end-user experience; it doesn\u2019t matter if \u00a0that end-user is a patient, a doctor, a blood donor, a farmer, a finance director, a delivery man, a butcher, a baker or a candlestick maker \u2013 enhance their experience.<\/p>\n
Let’s be clear, technologies that are \u201cdigital\u201d have been around for a long time, it’s the shift in end-user expectation in this always on, always connected world that we are all immersed in every day of our lives that is making the difference, we are all end-users. End-users demand that slick efficient user experience they get when they buy their food shopping or that latest gadget with a few clicks of their fingers, anything less is seen as substandard.<\/p>\n
The most successful digital transformation initiatives are radical in that nothing is off the agenda if it leads to enhancement in the end-user experience. Changes to business models, processes and functions, even redefinition of the entire value chain if that is appropriate, are considered. However, radical does not necessarily mean turning the organisation upside down, radical means all things are considered, if it doesn\u2019t enhance the end-user experience don\u2019t do it.<\/p>\n
The success, or otherwise, of an organisations digital transformation efforts is greatly influenced by the culture of the organisation with the best results achieved by open, progressive cultures. How do you achieve and open progressive culture?<\/p>\n
If there was an easy answer, everyone would be doing it but it is heavily influenced by the style of leadership an organisation has. The old maxim still holds true that an organisation, or indeed part of an organisation, takes on the personality of the leader because the leader gets the behaviour they are \u201cseen\u201d to reward.<\/p>\n
So there it is, Digital Transformation success comes down to Leadership and where better to discuss it than Digital Leaders!<\/p>\n","protected":false},"excerpt":{"rendered":"
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