{"id":18930,"date":"2017-03-02T11:56:40","date_gmt":"2017-03-02T11:56:40","guid":{"rendered":"http:\/\/digileaders.com\/?p=18930"},"modified":"2019-12-23T16:39:58","modified_gmt":"2019-12-23T16:39:58","slug":"datadrivendefra-mean-sarah-hendry","status":"publish","type":"post","link":"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/","title":{"rendered":"What does #DataDrivenDefra mean to Sarah Hendry?"},"content":{"rendered":"<p>The team at Defra spoke\u00a0to Sarah Hendry about what #DataDriven Defra means to her, and also to hear about her own hashtag: #NobelNostalgia.<span id=\"more-1979\"><\/span><\/p>\n<p>They&#8217;ve also transcribed the video interview below.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MWYqHCJ_UL8\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Hello Sarah \u2013 would you like to introduce yourself?<\/em><\/p>\n<p>Yes, I\u2019m Sarah Hendry, I\u2019m the Defra Director of Floods and Water policy.<\/p>\n<p><em>Sarah, we are sitting here in Nobel House. Will you be sad to leave this place?<\/em><\/p>\n<p>I started work in Defra on the 17 April 1989 \u2013 well, it wasn\u2019t Defra it was MAFF in those days, but it was in this building \u2013 and I came in through the tubes in the front door and I thought: my goodness! What have I got myself into?<\/p>\n<p><em>Could you tell me what #DataDrivenDefra means to you?<\/em><\/p>\n<p>I would have fallen into the trap of thinking #DataDrivenDefra means that we release lots and lots and lots of sets of data, and that\u2019s all there is to it, but I have since thought about it a bit more and I realise that potentially it\u2019s a lot more fundamental than that to how we do business.<\/p>\n<p><em>How is it more fundamental? \u2013 Is it about how we use data, or is it more about how we think about the fundamentals about how we approach data to start off with?<\/em><\/p>\n<p>So, one example from me is going back to a few years ago where we were developing the latest round of Common Agricultural Policy implementation \u2013 we were really challenging ourselves to deliver the practicalities and the costs of delivery into the way in which we approached all of the decision-making, and I suppose what my model for #DataDrivenDefra might be is very similar: that you take data, and you think about it, at the very birth of the policy the very earliest stages and think about what can data do for you \u2013 what are your data needs \u2013 and actually how might data transform your thinking about this policy area?<\/p>\n<p><em>What is the first step towards data informing a policy area?<\/em><\/p>\n<p>I think the very first step is quite a classic thing from a policy maker&#8217;s point of view, that you gather up all of the data that you have about the area you are developing your policy on, and you use it to help you define what it is you need to do. I think the next step, or the slightly more sophisticated step for me, which we haven&#8217;t really tried yet \u2013 to my knowledge -\u2013is actually inviting colleges in who can say to us: \u2018here is what data can do for you,\u2019 \u2013 rather than here\u2019s your evidence and you can use it to build your policy; have a rather more radical approach to data&#8230; and say, well, if you are tying for example to get a group of people together at [river] Catchment level to think about how they could tackle flooding in a different way; how might data either be useful in getting engagement from those people; how might it drive the way they think about it; how might it lead you to thinking about different approaches to solving that problem.<\/p>\n<p><em>You mention colleagues there, but then you also mentioned a wider group of people \u2013 bringing them together to look at the problem at the catchment level. How wide do you think that group needs to go?<\/em><\/p>\n<p>I think it could potentially go as wide as you could imagine \u2013 so anybody who potentially has an interest in solving the problem could be part of that, could bring their data to bear on it. So I don&#8217;t start from the point of view that it needs to be us going away in a secret huddle and thinking about that; I would have thought in principle the wider range of people you have there, particularly the people who might be users of data generated, or might need to use the data in order to deliver the policy on the ground \u2013 they or to be involved at the outset.<\/p>\n<p><em>Do you think there&#8217;s any particular thing that Defra can do to enable that kind of innovation among that group?<\/em><\/p>\n<p>I think in order to enable that innovation to happen, there is probably a process of education \u2013 and I think that there is also probably a process of education in our teams as well, because I think we are still liable to think as data as something that&#8217;s there, and we use it in a sort of evidence sense. Sow we probably need to have some fairly open sessions, workshops just on introducing people to the sort of data that either is available, or could be generated \u2013 and getting them to think really imaginatively about how that might be used, or how it might help. Otherwise, I think people will come with the sort of preconceptions that I\u2019ve got about this and it won\u2019t be productive as it might be.<\/p>\n<p><em>And finally: what impact will this have on people living in flood-prone areas once Defra has become data driven?<\/em><\/p>\n<p>In a sense, you don\u2019t know until you try it. It could have unimaginable consequences \u2013 it could be that transformative thing that really helps to convince people, for example, that they should take steps to protect their own property and install things which, at present, they don\u2019t really want to put in their houses \u2013 the sort of protection measures that are rather visible and they think it might lower the value of the property. But if we could find some data-related way to unlock their willingness to do that, it could make a transformative difference to how we think about flood risk and people\u2019s peace of mind.<\/p>\n<p><em>So there is a role there for communicating data&#8230;<\/em><\/p>\n<p>Yes<\/p>\n<p><em>&#8230;to the public?<\/em><\/p>\n<p>Yes<\/p>\n<p><em>We kept on chatting about Sarah\u2019s time working at MAFF, and later Defra, in Nobel House<\/em><\/p>\n<p>&#8230;And I haven\u2019t always worked in this building, but other government buildings as well, but I\u2019ve probably spent the majority of my time here. Yes \u2013 in one sense I will be sad to leave it, and when you go around Nobel House there are lots and lots of little features and there is sculpture, stained glass, people\u2019s heads you don\u2019t know who they are&#8230; and so that\u2019s why I\u2019ve started my Twitter hashtag of <a href=\"https:\/\/twitter.com\/search?q=nobelnostalgia&amp;src=typd\">#nobelnostalgia<\/a> because as I think we approach leaving the building we\u2019ll start to get quite nostalgic and want to share that, but actually I\u2019m quite excited about the possibilities that new bespoke accommodation, modern accommodation, will have to how we can work together. So: sad, yes \u2013 but actually I\u2019m quite excited about it.<\/p>\n<p><em>Thanks very much!<\/em><\/p>\n<p><a href=\"https:\/\/defradigital.blog.gov.uk\/2017\/02\/13\/what-does-datadrivendefra-mean-to-sarah-hendry\/\" target=\"_blank\" rel=\"noopener noreferrer\">This video and transcript was first posted on the Digital Defra blog here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The team at Defra spoke\u00a0to Sarah Hendry about what #DataDriven Defra means to her, and also to hear about her own hashtag: #NobelNostalgia. They&#8217;ve also transcribed the video interview below. Hello Sarah \u2013 would you like to introduce yourself? Yes, I\u2019m Sarah Hendry, I\u2019m the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-18930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-defra","topic-ai","topic-innovation","topic-government","topic-data-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What does #DataDrivenDefra mean to Sarah Hendry? | Digital Leaders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does #DataDrivenDefra mean to Sarah Hendry? | Digital Leaders\" \/>\n<meta property=\"og:description\" content=\"The team at Defra spoke\u00a0to Sarah Hendry about what #DataDriven Defra means to her, and also to hear about her own hashtag: #NobelNostalgia. They&#8217;ve also transcribed the video interview below. Hello Sarah \u2013 would you like to introduce yourself? Yes, I\u2019m Sarah Hendry, I\u2019m the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T11:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-23T16:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-02-at-11.53.48.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1230\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"louise.stokes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"louise.stokes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\"},\"author\":{\"name\":\"louise.stokes\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/462f45d8460739a49739e1ca9d29abcc\"},\"headline\":\"What does #DataDrivenDefra mean to Sarah Hendry?\",\"datePublished\":\"2017-03-02T11:56:40+00:00\",\"dateModified\":\"2019-12-23T16:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\"},\"wordCount\":1144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-02-at-11.53.48.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\",\"url\":\"https:\/\/digileaders.com\/datadrivendefra-mean-sarah-hendry\/\",\"name\":\"What does #DataDrivenDefra mean to Sarah Hendry? 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