{"id":19461,"date":"2017-05-24T15:23:34","date_gmt":"2017-05-24T14:23:34","guid":{"rendered":"http:\/\/digileaders.com\/?p=19461"},"modified":"2019-12-23T16:39:57","modified_gmt":"2019-12-23T16:39:57","slug":"digital-leaders-need","status":"publish","type":"post","link":"https:\/\/digileaders.com\/digital-leaders-need\/","title":{"rendered":"Digital leaders: who are they and what do they need?"},"content":{"rendered":"<p class=\"graf graf--p graf-after--figure\">As part of our work on <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/doteveryone\/helping-leaders-understand-digital-b2c0e015facc\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/medium.com\/doteveryone\/helping-leaders-understand-digital-b2c0e015facc\">helping leaders understand digital<\/a>, we\u2019ve been talking to people who we identified as being \u2018digital leaders\u2019 but for whom this was still a relatively new identity.<\/p>\n<p id=\"abac\" class=\"graf graf--p graf-after--p\">The people we interviewed for this part of our user research so far are all senior leaders in the social sector, in government or charities.<\/p>\n<p id=\"87e2\" class=\"graf graf--p graf-after--p\">We had two key questions going into this discovery work:<\/p>\n<ul class=\"postList\">\n<li id=\"eef0\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong\">What journey have people been on to date?<br \/>\n<\/strong>(What motivated them to start some kind of digital transformation work What challenges have they faced? What\u2019s worked for them?)<\/li>\n<li id=\"2a14\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">What kinds of resources do they access to learn about digital, and who do they go to for advice and support?<\/strong><\/li>\n<\/ul>\n<p id=\"8f1f\" class=\"graf graf--p graf-after--li\">Here\u2019s what we\u2019ve learned so far.<\/p>\n<h3 id=\"c892\" class=\"graf graf--h3 graf-after--p\"><strong>Motivations for digital transformation<\/strong><\/h3>\n<h4 id=\"07c4\" class=\"graf graf--h4 graf-after--h3\"><strong>Staying relevant<\/strong><\/h4>\n<p id=\"a46c\" class=\"graf graf--p graf-after--h4\">People wanted to understand more about digital because they could see the changing context outside their organisation.<\/p>\n<p id=\"ca30\" class=\"graf graf--p graf-after--p\">Citizens and consumers also have different expectations of the (now-digital) services they use. There was a sense of not wanting to be left behind, and also of needing to adapt to keep their business relevant and sustainable.<\/p>\n<blockquote id=\"5752\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cNo charity is ever going to have enough people or money to go around. We are selling ourselves\u200a\u2014\u200aand the people we are trying to help\u200a\u2014\u200avery, very short if we don\u2019t use all possible methods to reach people, help people, join them up to one another.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"5234\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Attracting talent<\/strong><\/h4>\n<p id=\"09ae\" class=\"graf graf--p graf-after--h4\">Another motivation to embrace digital as a leader was wanting to be a workplace that could attract talent\u200a\u2014\u200aby demonstrating how it is adapting to change, and reflecting internally what is happening in the world outside.<\/p>\n<blockquote id=\"3e4d\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cIt doesn\u2019t necessarily give us a competitive advantage in terms of our customers but it helps us attract talent. That gives us a competitive advantage. It means we are always questioning and challenging and trying to find a better way of doing things, and technology is one of the tools to do this.\u00a0\u201c<\/em><\/p><\/blockquote>\n<h4 id=\"bf1d\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Building self-reliance<\/strong><\/h4>\n<p id=\"dcf9\" class=\"graf graf--p graf-after--h4\">Lastly, there was a discomfort about relying too much on external input, especially expensive consultancy services that haven\u2019t always proved to really embed change or build internal capacity.<\/p>\n<blockquote id=\"b070\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cWhat everyone does is get PwC or KPMG in and then say they are a digital organisation. They spend an absolute fortune on big consultants who tell them what they need to do, and yet they can\u2019t even put together a sentence about what that means for them. I don\u2019t want to do that. I want an alternative.\u201d<\/em><\/p><\/blockquote>\n<h3 id=\"2ffa\" class=\"graf graf--h3 graf-after--pullquote\"><strong>Challenges in digital leadership<\/strong><\/h3>\n<h4 id=\"084f\" class=\"graf graf--h4 graf-after--h3\"><strong>Not knowing where to\u00a0start<\/strong><\/h4>\n<p id=\"48e6\" class=\"graf graf--p graf-after--h4\">It was a difficult for people to know where to start, and how to orientate themselves in understanding digital\u200a\u2014\u200alet alone getting to grips with digital leadership.<\/p>\n<blockquote id=\"7d15\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cThe challenge for me is knowing what [digital] is. It sounds a bizarre thing to\u00a0say.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"e9f3\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Lacking time and\u00a0space<\/strong><\/h4>\n<p id=\"5e7d\" class=\"graf graf--p graf-after--h4\">Most people in senior positions have huge demands on their time. It\u2019s important to be able to find the most useful information quickly, or to be connected to the right person, first time.<\/p>\n<p id=\"c89d\" class=\"graf graf--p graf-after--p\">It\u2019s not just the time pressure that\u2019s a challenge, but also the cognitive space that\u2019s required for learning too.<\/p>\n<blockquote id=\"72b4\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cYou are dealing with daily problems, and work and delivery, and then you also have to learn these new terms and language. It\u2019s really hard to make space for\u00a0that.\u201d<\/em><\/p><\/blockquote>\n<h3 id=\"10cf\" class=\"graf graf--h3 graf-after--pullquote\"><strong>What works in digital leadership<\/strong><\/h3>\n<h4 id=\"9d4a\" class=\"graf graf--h4 graf-after--h3\"><strong>Connecting with\u00a0peers<\/strong><\/h4>\n<p id=\"e147\" class=\"graf graf--p graf-after--h4\">Anyone leading change or trying to do things in a new way can feel isolated. Finding peers who are also trying out similar activities or learning the same thing was (and is_ important for the people we spoke to.<\/p>\n<blockquote id=\"b280\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cI would have found it so helpful to have somewhere I could meet with others and learn with them. I\u2019d sometimes take myself off into a dark corner and\u00a0scream!\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"5909\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Demonstrating new\u00a0practice<\/strong><\/h4>\n<p id=\"0a2e\" class=\"graf graf--p graf-after--h4\">Avoiding isolation in how work is done is also important. Openly demonstrating new practice helps the rest of the team or organisation to see and understand its value.<\/p>\n<blockquote id=\"22fc\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cDon\u2019t do things in isolation. I have an amazing team and colleagues but it wasn\u2019t sustainable for us to run it as a separate service\u00a0\u2026 and I didn\u2019t get to that soon enough. We need to be doing what we are doing as part of the whole organisation now. I needed to spend more time bringing colleagues on board, and spending time to understand what they thought we were trying to\u00a0do.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"89db\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Getting board\u00a0buy-in<\/strong><\/h4>\n<p id=\"803b\" class=\"graf graf--p graf-after--h4\">Selling the new approach and strategy into the board was really important for protecting the new practice when it was in its infancy. It helped to ensure a realistic amount of resource was allocated to it over time.<\/p>\n<p id=\"651a\" class=\"graf graf--p graf-after--p\">Even if it is hard to get every board member on side, just finding one or two advocates among them was really useful.<\/p>\n<blockquote id=\"ce9a\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cIt\u2019s much easier when the board is involved and interested, and has people on it who understand digital.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"031c\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Investing in\u00a0teams<\/strong><\/h4>\n<p id=\"8c5c\" class=\"graf graf--p graf-after--h4\">For a new digital culture to spread and be adopted beyond the leadership, it\u2019s key to invest in building the capacity of the team.<\/p>\n<p id=\"c632\" class=\"graf graf--p graf-after--p\">Often new people are brought into the organisation to support existing teams in kickstarting a digital transformation. Making new people or external consultants responsible for allocating time to sharing and learning helps to embed the approach, and creates all kinds of other value too.<\/p>\n<blockquote id=\"1d1a\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p>\u201c<em class=\"markup--em markup--pullquote-em\">Suddenly you could see talent in the organisation because they were using new tools. People who had been very quiet and suddenly they are blogging. People were talking about how they were working. The culture became more reflective and exploratory.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"7a33\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Admitting not\u00a0knowing<\/strong><\/h4>\n<p id=\"7b61\" class=\"graf graf--p graf-after--h4\">When a digital leader grows and diversifies their team as part of spreading a new digital culture, they can get left behind.<\/p>\n<p id=\"4d0e\" class=\"graf graf--p graf-after--p\">New talent might know more, especially really technical recruits who are very likely to have expertise that a digital leader wouldn\u2019t necessarily be expected to understand.<\/p>\n<p id=\"9edb\" class=\"graf graf--p graf-after--p\">What\u2019s important is that people at all levels\u200a\u2014\u200aincluding leaders\u200a\u2014\u200astay open to knowledge, and can admit when they don\u2019t know or understand things.<\/p>\n<blockquote id=\"8e9f\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cI feel very lucky that I work with a great team of people who will say to me, \u2018You don\u2019t know what you are talking about\u2019 and they explain things to me. I\u2019ve worked to create that culture and that feels more important than knowing the tech stuff in great\u00a0depth.\u201d<\/em><\/p><\/blockquote>\n<h3 id=\"9970\" class=\"graf graf--h3 graf-after--pullquote\"><strong>What\u2019s shaping what we\u2019ll\u00a0design<\/strong><\/h3>\n<h4 id=\"1784\" class=\"graf graf--h4 graf-after--h3\"><strong>Access to useful resources<\/strong><\/h4>\n<p id=\"f441\" class=\"graf graf--p graf-after--h4\">People need resources, whether this is materials to help advocate their approach to their board, or access to easily findable appropriate content when they need to know what to do about something relating to digital leadership.<\/p>\n<blockquote id=\"1c69\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cIt would be really useful if you helped emerging digital leaders to write up and share their knowledge and learning.\u201d<\/em><\/p><\/blockquote>\n<blockquote id=\"017a\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--pullquote\"><p><em class=\"markup--em markup--pullquote-em\">\u201cI think it would be a great idea if there was a way to get insights and information about\u00a0this.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"240f\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Help with translation<\/strong><\/h4>\n<p id=\"b140\" class=\"graf graf--p graf-after--h4\">Even with access to great information and advice, it is still not always clear how to act on it.<\/p>\n<p id=\"de99\" class=\"graf graf--p graf-after--p\">People spoke about not knowing what some people meant in digested blog posts they read, and that having a meetup type group to help with translation or to be able to fearlessly ask, \u201cWhat does that mean?\u201d<\/p>\n<blockquote id=\"ccea\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cIt would be good to be able to meet people who are on different stages of this journey, to help people know who they can ask about X or Y, or what they need to know at a certain\u00a0time.\u201d<\/em><\/p><\/blockquote>\n<h4 id=\"5832\" class=\"graf graf--h4 graf-after--pullquote\"><strong>Finding the right\u00a0people<\/strong><\/h4>\n<p id=\"aaab\" class=\"graf graf--p graf-after--h4\">It\u2019s hard to know who to speak to about what. People need help with knowing which are the right organisations to talk to. They need to know who to read, who else is working in this field, and the different types of expertise that might be available to them.<\/p>\n<blockquote id=\"0282\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em\">\u201cIt would be great to know at the different points of the journey who you could go and\u00a0see.\u201d<\/em><\/p><\/blockquote>\n<p id=\"bf92\" class=\"graf graf--p graf-after--pullquote\">Recruitment is also an issue, and help is needed in knowing who to hire, how to benchmark salaries, and how to write role descriptions, among other things.<\/p>\n<h3 id=\"fd99\" class=\"graf graf--h3 graf-after--p\"><strong>Next steps<\/strong><\/h3>\n<p id=\"e1b8\" class=\"graf graf--p graf-after--h3\">One of the things we\u2019re going to do do next is an experience map, so that we can start to plot out what types of support, infor1mation and advice people might along a digital leadership journey.<\/p>\n<p id=\"3e3a\" class=\"graf graf--p graf-after--p\">We know this isn\u2019t a linear journey and that it\u2019s also unlikely to have an end point!<\/p>\n<p id=\"94be\" class=\"graf graf--p graf-after--p graf--trailing\">In the meantime, let us know what you think here or <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/doteveryoneuk\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/twitter.com\/doteveryoneuk\">on Twitter<\/a>.\u00a0<em><a href=\"https:\/\/medium.com\/doteveryone\/digital-leaders-who-are-they-and-what-do-they-need-3ec760a9640a\" target=\"_blank\" rel=\"noopener noreferrer\">This blog first appeared here on the Doteveryone Medium page.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/digileaders.com\/insights\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21547\" src=\"https:\/\/digileaders.com\/wp-content\/uploads\/2018\/01\/Button-colour-green-2.png\" alt=\"More Thought Leadership\" width=\"356\" height=\"74\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our work on helping leaders understand digital, we\u2019ve been talking to people who we identified as being \u2018digital leaders\u2019 but for whom this was still a relatively new identity. The people we interviewed for this part of our user research so far [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-19461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-ai","topic-government","topic-data-analytics","topic-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital leaders: who are they and what do they need? | Digital Leaders<\/title>\n<meta name=\"description\" content=\"As part of our work on helping leaders understand digital, we\u2019ve been talking to people who we identified as being \u2018digital leaders\u2019 but for whom this was still a relatively new identity. 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