{"id":21591,"date":"2018-02-02T17:16:13","date_gmt":"2018-02-02T17:16:13","guid":{"rendered":"https:\/\/digileaders.com\/?p=21591"},"modified":"2019-01-17T09:46:43","modified_gmt":"2019-01-17T09:46:43","slug":"social-innovation-digital-technology","status":"publish","type":"post","link":"https:\/\/digileaders.com\/social-innovation-digital-technology\/","title":{"rendered":"Social innovation through digital technology"},"content":{"rendered":"

Approximately 6 mins read time<\/em><\/p>\n

\n

Innovation is the creation of new value.<\/p>\n

That\u2019s it. Sounds simple.<\/p>\n

We can go further and describe that it\u2019s the creation of economic or social value, but with that simple definition, we can account for all manner of innovation: disruptive, radical, incremental, digital, social or otherwise. It\u2019s not the newness, the change or the shininess, but that new value has been created.<\/p>\n

Within our work, it\u2019s social value we\u2019re interested in, and mostly value for those in the most challenging of contexts.<\/p>\n

We use a longer definition that unpicks that definition a little, that innovation is the\u00a0application<\/strong>\u00a0of new ideas, generated at the intersection of\u00a0insight<\/strong>\u00a0and\u00a0invention<\/strong>\u00a0that leads to the creation of social or economic\u00a0value<\/strong>.<\/p>\n

During December we worked with over 70 charities to explore how they might create new value through digital tech, alongside our partners Co-op Foundation, Comic Relief and Big Lottery Fund. I want to use that definition of innovation as a way of reflecting upon that series of Design Hops.<\/p>\n

Insight: insight is vital to understand the context of the problem, the reasons it occurs, as well as understanding what else is influencing it or trying to address it. Insight alone (often called research) is great, but it\u2019s not innovation.<\/strong><\/p>\n

The people who joined these sessions, as with the wider sector, have incredible depth of understanding of the social challenges they\u2019re trying to address. Their insight into those challenges; the context in which they occur and the sorts of influences and causes is incredible.<\/p>\n

This insight explains both their commitment to addressing it, but also their advantage in being able to find new ways to create value.<\/p>\n

Describing those challenges from the perspective of the \u2018end user\u2019 or \u2018beneficiary\u2019 though, and then validating those problems, is something that few charities do naturally. This is central to developing digital tools that get adopted, but even more important when we recognise how vital it is to create \u2018user value\u2019 (things people actively choose to use). Equally understanding new digital behaviours and expectations of those they work with is something that requires deeper exploration\u200a\u2014\u200aotherwise solutions are built on assumed digital behaviours, and therefore rarely actually get used or create value.<\/p>\n

Luckily there are plenty of tools to support this (user research, jobs theory, ethnography etc)\u200a\u2014\u200abut exploring this presents a demand to funders to support charities in exploring these challenges from a different perspective, before identifying how (or what) to solve.<\/p>\n

Invention: a critical part of innovation is creating the new approach or thing. Working with those with experience in harnessing digital is often crucial, but short term invention alone, is not enough.<\/strong><\/p>\n

The sector is full of ideas. Every participant came armed with ideas\u200a\u2014\u200aeither of how to use digital technologies in new ways, or with deep understanding of a way to address big challenges. Building on deep insight (and using processes that continue to sense and respond to changes) is at the heart of finding inventive new approaches, but so is an awareness of the sorts of possibilities digital affords. Sometimes this is extending our expectations for what digital can do; other times it\u2019s recognising that our ideas can be implemented very easily reusing existing tools.<\/p>\n

Invention is vital: it\u2019s the creation of something new\u200a\u2014\u200abut it\u2019s not innovation. However it\u2019s often the way in our sector that we describe what we want to do (\u201cwe want to create an app that\u2026\u201d) and it\u2019s often the basis of funding proposals.<\/p>\n

Yet user-led and test-driven approaches demand that we only get to the invention stage once we have created a validated understanding of the problem\u2013 from the user\u2019s perspective. It means that unless there has been significant user research, there\u2019s little chance that the initial idea is the right one\u200a\u2014\u200aand certainly little chance that the invention (the digital\/physical form of the new idea) is the right one.<\/p>\n

\"Discussing

Discussing tactics and opportunities for user research at our Manchester Design Hop<\/p><\/div>\n

Marrying the opportunity to create new user-led insight and then to explore the potential of digital is at the heart for creating great social inventions. But that\u2019s still not innovation\u200a\u2014\u200ait still hasn\u2019t created new value.<\/p>\n

Application: Putting the new insight-driven approach into practice is where value can be created. Here, established social organisations are in an incredible position to innovate.<\/strong><\/p>\n

The organisations that joined these sessions, and so many others across the sector have incredible reach into the communities they serve. Their reputation, expertise and commitment is perfectly placed to\u00a0apply<\/em>\u00a0the invention or approach. Startups often struggle to break into a market, despite how great their product is, yet these charities are already in a position to deliver the new thing. And it is only when the new approaches are applied, or put into practice, that they can create new value.<\/p>\n

Often funding stops at the point of launching a new product\u200a\u2014\u200abut the new value comes after that. Supporting teams to deliver; test and develop in an ongoing way, is vital if we\u2019re to realise the social value: realising the potential of digital to address social challenges.<\/p>\n

Value: The creation of value is when innovation occurs. We\u2019ve new tools\/approaches to capturing this and ensuring this value creation continues and grows.<\/strong><\/p>\n

Creating social impact is a long-term activity. Particularly with new digital projects, measuring the social impact is likely to fall outside of a grant period\u200a\u2014\u200aso another challenge from the teams we worked with is how to measure the value they\u2019re creating\u200a\u2014\u200aparticularly within a grant-reporting period. Luckily, this aligns well with the test-driven approach that drives good development of digital products and services.<\/p>\n

Here, the focus is not on measuring impact, but on collecting key data that gives confidence to continue in a certain direction (or confidence to change course)\u200a\u2014\u200ain pursuit of the longer-term ambition. We use an approach calledMIST Growth<\/a>\u00a0which identifies the metrics that matter across social, user, financial development, as well as capturing how the product and team are developing.<\/p>\n

\"Tracking

Tracking the different layers of value throughout the development of a new product\/service<\/p><\/div>\n

\n

This provides a test-driven (or data-led) approach to guide development, but also provide short-term confidence that you\u2019re heading towards longer term impact.<\/p>\n

However, one of the key tools in digital development is the Minimum Viable Product\u200a\u2014\u200athe smallest version of a service\/product that can create value to the user by solving their problem. It\u2019s critical in digital development because it\u2019s recognised that the best way you can validate that your idea\/approach is right is by seeing how people use it, and whether it creates value for them.<\/p>\n

However this remains quite a new approach to the sector, and whilst all of the teams we worked with could define the \u2018skateboard\u2019 they could use, it\u2019s important that funders give confidence to the teams to launch early with a product\/service that is expected to change through use (rather than launch the \u2019right\u2019 thing), often starting by reusing existing digital tools.<\/p>\n

The application of new ideas, generated at the intersection of insight and invention, which leads to the creation of social or economic value.<\/em><\/p>\n

There\u2019s no doubt that the sector is inventive, ambitious and has incredible opportunities to harness digital to address big social challenges.\u00a0Support<\/a>\u00a0to structure user-led, test-driven development is still needed\u200a\u2014\u200abut if we can fuse these approaches with the expertise and reach of social organisations, we can create incredible new value.<\/p>\n

\n

This article was originally published here<\/a> and was reposted with permission.<\/p>\n

 <\/p>\n<\/div>\n

\"More<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Approximately 6 mins read time Innovation is the creation of new value. That\u2019s it. Sounds simple. We can go further and describe that it\u2019s the creation of economic or social value, but with that simple definition, we can account for all manner of innovation: disruptive, […]<\/p>\n","protected":false},"author":11,"featured_media":21594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-21591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-digital-leaders-north","topic-innovation","topic-tech-for-good","topic-charities","topic-transformation"],"acf":[],"yoast_head":"\nSocial innovation through digital technology | Digital Leaders<\/title>\n<meta name=\"description\" content=\"There\u2019s no doubt that the non-profit sector is inventive, ambitious and has opportunities to harness digital to address big social challenges.\u00a0Support\u00a0to structure user-led, test-driven development is still needed\u200a\u2014 if we fuse these approaches with 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