{"id":21650,"date":"2018-02-13T09:41:07","date_gmt":"2018-02-13T09:41:07","guid":{"rendered":"https:\/\/digileaders.com\/?p=21650"},"modified":"2018-12-18T16:28:39","modified_gmt":"2018-12-18T16:28:39","slug":"7-digital-skills-charity-leader-needs","status":"publish","type":"post","link":"https:\/\/digileaders.com\/7-digital-skills-charity-leader-needs\/","title":{"rendered":"The 7 digital skills every charity leader needs"},"content":{"rendered":"

Mark Fields wasn\u2019t expecting to be fired. <\/span><\/p>\n

He\u2019d been at his organisation for 28 years and had achieved record profits. But last year Fields was asked to move on.<\/span><\/p>\n

Mark was CEO of Ford. His board are said to have let him go because he didn\u2019t have the skills to lead the company in the age of self-driving cars. He was replaced by Jim Hackett, a director at Ford with close connections to Silicon Valley. Ford\u2019s chair cited a time of unprecedented change as one of the reasons for hiring Hackett, stating that the company needed transformational leadership due to the rise of technology in their industry.<\/span><\/a> <\/span><\/p>\n

Could we see a story like Mark Fields\u2019 in the charity sector? When we mapped digital skills across UK charities in last year\u2019s Charity Digital Skills Report, leadership emerged as an issue that needs serious attention. <\/span>80% of respondents told us they wanted their leadership team to provide a clear vision of digital and what it could help them achieve. And unless boards and leadership teams develop their digital skills, 66% were worried their charities would miss out on opportunities for digital fundraising, and 53% were worried that they would concede ground to competitors, lose touch with their audience and their charity would become irrelevant. <\/span><\/p>\n

We\u2019re now mapping digital skills again for The Charity Digital Skills Report 2018<\/span><\/a>. We\u2019re really keen to hear from you to find out what has changed, so that we can demonstrate where the sector is at with digital. Charities used last year\u2019s report to make the business case for digital to their boards and leadership teams, and it has been cited as a valuable resource for charities in the House of Lords. We\u2019d love to hear<\/span><\/a> from more charities all over the UK.<\/span><\/p>\n

Since leadership is key to charities moving ahead with digital, what skills should leaders develop? Here are my top 7. <\/span><\/p>\n

    \n
  1. Emerging tech.<\/b> With automation predicted to replace 800 million jobs by 2030<\/span><\/a>, affecting 1 in 5 jobs across the UK<\/span><\/a>, what does this mean for your charity\u2019s business model? We are seeing some fascinating examples of nonprofits using these technologies, from Arthritis Research UK partnering with IBM Watson<\/span><\/a> to create a virtual assistant, to the Children\u2019s Society\u2019s trialling an AI chatbot<\/span><\/a> to promote fundraising events. Charity leaders need to develop emerging tech skills or they will miss out on exciting opportunities. <\/span><\/li>\n
  2. Data.<\/b> As a leader I know you spend a lot of your day looking at numbers. Yet when it comes to digital, I\u2019ve met many charity leaders who aren\u2019t sure what metrics to review, or how data needs to be managed. Guiding the rest of your leadership team on these areas will help them make informed decisions, improve performance, and ensure compliance with GDPR.<\/span><\/li>\n
  3. Understanding your audience.<\/b> Charity leaders aren\u2019t always working with their beneficiaries and supporters everyday and it\u2019s easy to begin making assumptions about them. Why not take your CEO and board through your digital team\u2019s latest user journeys?<\/span><\/li>\n
  4. The ability to teach<\/b>. Who can you train, coach or mentor in your charity to bring their digital skills up to speed? And how will you encourage other digital leaders in your organisation to do the same? <\/span><\/li>\n
  5. Persuading and influencing.<\/b> Technical digital skills are great yet I\u2019m concerned that as a sector we sometimes prioritise these over the ability to take people with us. On our Third Sector Digital Leaders Programme<\/span><\/a> we invest a lot of time in developing students\u2019 soft skills. So, don\u2019t just hire a good head of digital. Test their leadership skills and ability to drive change. <\/span><\/li>\n
  6. Digital fundraising.<\/b> My contacts who are experts in this space tell me that the model is shifting from broadcasting asks to potential donors. They are focusing on building communities and continuous engagement. Does your leadership team have the skills to prepare for this?<\/span><\/li>\n
  7. Find the right talent.<\/b> It\u2019s hard to get the best people and your charity\u2019s leaders may need to think differently to attract highly skilled digital professionals. Is your HR director up to speed on this? And how could you use digital to tap into the networks of your leadership team and board? <\/span><\/li>\n<\/ol>\n

    Charity leaders who take the time to work on these skills will be able to seize the opportunities offered by digital. And they must also develop the open, curious, and collaborative mindset to go with it. The lesson from Mark Fields for charities is that the world is changing rapidly, and leaders must be armed with the right skills to face the future. <\/span><\/p>\n

    Zoe Amar and Skills Platform are currently working on The Charity Digital Skills Report, a free resource to help track where the charity sector is at with digital, helping you benchmark your organisation. Share your views by\u00a0<\/i>taking the quick survey to build the report.<\/i><\/span><\/a>\u00a0There are \u00a3200 of Amazon vouchers to be won courtesy of Clear Lessons Foundation. All responses must be received by midnight on Friday 16 February 2018.\u00a0<\/i><\/span><\/p>\n

     <\/p>\n

    \"More<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Mark Fields wasn\u2019t expecting to be fired. He\u2019d been at his organisation for 28 years and had achieved record profits. But last year Fields was asked to move on. Mark was CEO of Ford. 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