{"id":22270,"date":"2018-04-18T15:41:09","date_gmt":"2018-04-18T14:41:09","guid":{"rendered":"https:\/\/digileaders.com\/?p=22270"},"modified":"2018-07-25T13:55:01","modified_gmt":"2018-07-25T12:55:01","slug":"webinar-recording-the-business-case-for-digital-accessibility","status":"publish","type":"post","link":"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/","title":{"rendered":"Webinar Recording: The business case for digital accessibility"},"content":{"rendered":"<p>Many of the UK\u2019s biggest brands understand that accessible websites and apps are good for business, but too many people treat it as a bolt-on &#8211; As well as facing legal threats organisations could be missing out on a market that is estimated at \u00a3250bn.<\/p>\n<p>In this recent webinar participants heard from AbilityNet, our Accessibility Partner, as they laid out the business case for making sure that your website and apps can be used by every customer.<\/p>\n<p>The session was delivered by <strong>Robin Christopherson MBE<\/strong>, who has been a global expert in accessibility for 20 years and regularly speaks at international tech events. He used examples to show how inclusive design can boost revenue, deliver financial savings, improve your brand and reduce legal risks. He\u2019ll also explained how accessible apps and websites can improve the experience for every single one of your mobile users \u2013 whether they have a disability or not. He was also joined by his colleague <strong>Mark Walker<\/strong>.\u00a0Mark AbilityNet\u2019s Head of Marketing and Communications and has been involved in digital inclusion for 25 years.<\/p>\n<p>The webinar consists of a 30-minute presentation followed by a 20 minute interactive Q&amp;A.<\/p>\n<h4>Watch the full recording here:<\/h4>\n<p>https:\/\/www.youtube.com\/watch?v=ywNmW9i_9qQ<\/p>\n<h4>Accessible slides:<\/h4>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/sZdPOy2hRGpmWZ\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Business Case for Digital Accessibility\" href=\"\/\/www.slideshare.net\/digileaders\/the-business-case-for-digital-accessibility\" target=\"_blank\" rel=\"noopener\">The Business Case for Digital Accessibility<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/digileaders\" target=\"_blank\" rel=\"noopener\">Digital Leaders<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many of the UK\u2019s biggest brands understand that accessible websites and apps are good for business, but too many people treat it as a bolt-on &#8211; As well as facing legal threats organisations could be missing out on a market that is estimated at \u00a3250bn. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-22270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-online","topic-digital-inclusion","topic-connectivity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar Recording: The business case for digital accessibility | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Robin Christopherson MBE, uses examples to show how inclusive design can boost revenue, deliver financial savings, improve your brand and reduce legal risks. He also explained how accessible apps and websites can improve the experience for every single one of your mobile users \u2013 whether they have a disability or not.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Recording: The business case for digital accessibility\" \/>\n<meta property=\"og:description\" content=\"Robin Christopherson MBE, uses examples to show how inclusive design can boost revenue, deliver financial savings, improve your brand and reduce legal risks. He also explained how accessible apps and websites can improve the experience for every single one of your mobile users \u2013 whether they have a disability or not.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-18T14:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-25T12:55:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2018\/04\/pexels-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"985\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"louise.stokes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Webinar Recording: The business case for digital accessibility\" \/>\n<meta name=\"twitter:description\" content=\"Robin Christopherson MBE, uses examples to show how inclusive design can boost revenue, deliver financial savings, improve your brand and reduce legal risks. He also explained how accessible apps and websites can improve the experience for every single one of your mobile users \u2013 whether they have a disability or not.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2018\/04\/pexels-photo.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"louise.stokes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\"},\"author\":{\"name\":\"louise.stokes\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/462f45d8460739a49739e1ca9d29abcc\"},\"headline\":\"Webinar Recording: The business case for digital accessibility\",\"datePublished\":\"2018-04-18T14:41:09+00:00\",\"dateModified\":\"2018-07-25T12:55:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2018\/04\/pexels-photo.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\",\"url\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/\",\"name\":\"Webinar Recording: The business case for digital accessibility | Digital Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/webinar-recording-the-business-case-for-digital-accessibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2018\/04\/pexels-photo.jpg\",\"datePublished\":\"2018-04-18T14:41:09+00:00\",\"dateModified\":\"2018-07-25T12:55:01+00:00\",\"description\":\"Robin Christopherson MBE, uses examples to show how inclusive design can boost revenue, deliver financial savings, improve your brand and reduce legal risks. 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