{"id":23345,"date":"2018-06-20T10:41:08","date_gmt":"2018-06-20T09:41:08","guid":{"rendered":"https:\/\/digileaders.com\/?p=23345"},"modified":"2019-01-17T09:46:43","modified_gmt":"2019-01-17T09:46:43","slug":"innovation-in-marketing-adding-real-value-beyond-the-buzzword","status":"publish","type":"post","link":"https:\/\/digileaders.com\/innovation-in-marketing-adding-real-value-beyond-the-buzzword\/","title":{"rendered":"Innovation in marketing: adding real value beyond the buzzword"},"content":{"rendered":"<p>Innovation has become a bit of a marketing buzzword these days. What does innovation in marketing really mean? And how can organisations be more innovative? 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