{"id":24980,"date":"2019-01-28T10:13:10","date_gmt":"2019-01-28T10:13:10","guid":{"rendered":"https:\/\/digileaders.com\/?p=24980"},"modified":"2019-05-08T14:44:13","modified_gmt":"2019-05-08T13:44:13","slug":"the-big-digital-priority-for-charities-in-2019","status":"publish","type":"post","link":"https:\/\/digileaders.com\/the-big-digital-priority-for-charities-in-2019\/","title":{"rendered":"The big digital priority for charities in 2019 should be services"},"content":{"rendered":"

Last year was an amazing year for charity digital. But for many organisations there\u2019s still a way to go.<\/p>\n

Charity digital is no longer a \u2018nice to have\u2019 or niche idea. Over the last year, we\u2019ve seen reports from the likes of\u00a0Skills Platform<\/a>,\u00a0TechTrust<\/a>, the\u00a0Weston Charity Awards<\/a>\u00a0and\u00a0Lloyds Banking Group<\/a>, showing growing recognition and understanding across the sector of the importance of digital.<\/p>\n

Sector-wide initiatives including the launch of the\u00a0Charity Digital Code of practice<\/a>, SCVO\u2019s three-year reflection on\u00a0Creating a Digitally Confident Scotland<\/a><\/em>\u00a0and the government\u2019s\u00a0Civil Society Strategy<\/a>\u00a0have all placed a strong emphasis on building the sector\u2019s digital capacity. And a growing number of grant funders are now actively supporting digital, with\u00a0ever-growing pots of funding<\/a>.<\/p>\n

What\u2019s more, there\u2019s been a clear shift in how the sector talks and thinks about digital. As Matt Haworth of Reason Digital told the Charity Digital Conference last November, “we\u2019re now in the age of digital service delivery<\/a>“.<\/p>\n

Delivering core mission<\/h4>\n

Charities are now embracing digital design practices not just for awareness campaigns and donor engagement but to deliver their core mission with greater focus, impact and reach than ever before. They\u2019re providing direct support digitally, responding to the shift in their communities\u2019 behaviour and expectations (whatever their level of digital savviness, most people now first turn to Google for information and advice rather than a community noticeboard).<\/p>\n

2018 brought accessible resources to help the sector manage this shift such as the\u00a0BetterDigital.Services<\/a>\u00a0design principles, and the\u00a0TechforGoodHub<\/a>\u00a0from Comic Relief and Paul Hamlyn Foundation, which is jam-packed with guidance and examples of how to run a successful \u2018tech for good\u2019 project. And several larger organisations have been documenting their progress by \u2018working in the open\u2019. Reflective blog series from\u00a0Cancer Research UK<\/a>,\u00a0NCVO<\/a>,\u00a0NSPCC<\/a>\u00a0and\u00a0Big Lottery Fund<\/a>\u00a0(among others) chart their challenges and successes in embedding digital into their organisational culture and mindset.<\/p>\n

But the majority of the 160,000 charities in the UK are still at a much earlier stage. Although many use social media and sites like JustGiving to spread campaigns or engage donors, they\u2019re largely missing an opportunity to use digital to better understand and respond to the changing needs and context of the communities they serve. They haven\u2019t yet entered this new age.<\/p>\n

Over half the\u00a02018 Charity Digital Skills Report<\/a>\u00a0respondents said their digital service delivery – including user research skills, a vital component of this – was fair to low, while 51 per cent\u00a0had low to very low understanding of digital product development.<\/p>\n

At CAST, we\u2019ve helped over 300 charities over the last three years develop their digital culture and create brilliant digital services.<\/p>\n

Services like Breast Cancer Care\u2019s\u00a0BECCA<\/a>\u00a0app and The Well\u2019s\u00a0Warrior Down<\/a>\u00a0peer support chat, which are right now helping thousands of people cope with life after cancer and struggles with addiction respectively. What makes these services effective isn\u2019t the particular tech they\u2019ve used or the charity\u2019s size or their level of digital expertise, but rather that they\u2019ve been built through an iterative, test-driven process that responds to service users\u2019 real needs and (digital) behaviours, and fuses this with the charity\u2019s understanding of the social value being created.<\/p>\n

It\u2019s not the same as co-design or co-production. This is about taking what we know about how to make a positive difference and combining that with digital tools and techniques that help us cheaply test our assumptions and respond quickly to change.<\/p>\n

Finding help<\/h4>\n

We know it can all seem a bit overwhelming. We get questions ranging from \u201cWhat does \u2018digital\u2019 even mean? Is digital different to IT? Is it the same as \u2018tech\u2019?\u201d to \u201cDo I really need digital services? Who funds this stuff and can it be sustainable? What tech support do I need and who can provide that? How much will it cost?\u201d<\/p>\n

The good news is that 2019 will be a bumper year of training and events to help answer all of these. Look out for meetups, conferences and webinars with a theme of using digital to enhance service delivery.<\/p>\n

For starters, we\u2019re running a series of free, half day\u00a0Design Hop<\/a>\u00a0workshops that introduce charities to digital service delivery in an accessible, practical way. They\u2019re in partnership with local voluntary groups and community networks around the country, from Newcastle to Brighton. The four-hour session helps you unpack and prioritise your ideas and identify the next steps you need to take to make them a reality, as well as signposting the funders and tech partners who can support your ambitions. You can find out more on our website and sign up directly at\u00a0http:\/\/bit.ly\/CASTDesignHops<\/a>.<\/p>\n

Charities urgently need to prioritise their services this year when considering digital, as everything else should stem from that. There\u2019s a strong appetite for this in the sector already. Hopefully by this time next year we\u2019ll be looking back and saying 2019 was the year charities en mass started building great digital services.<\/p>\n

\n

Originally posted here<\/a><\/p>\n

More thought leadership <\/i><\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Last year was an amazing year for charity digital. But for many organisations there\u2019s still a way to go. Charity digital is no longer a \u2018nice to have\u2019 or niche idea. Over the last year, we\u2019ve seen reports from the likes of\u00a0Skills Platform,\u00a0TechTrust, the\u00a0Weston Charity […]<\/p>\n","protected":false},"author":11,"featured_media":24982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-24980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-newcastle","region-north-east","topic-tech-for-good","topic-charities"],"acf":[],"yoast_head":"\nThe big digital priority for charities in 2019 should be services | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Charities are embracing digital design practices not just for awareness campaigns and donor engagement but to deliver their core mission\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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