{"id":25008,"date":"2019-01-31T10:10:31","date_gmt":"2019-01-31T10:10:31","guid":{"rendered":"https:\/\/digileaders.com\/?p=25008"},"modified":"2019-01-31T10:10:31","modified_gmt":"2019-01-31T10:10:31","slug":"why-learning-is-at-the-heart-of-digitally-enabled-service-delivery","status":"publish","type":"post","link":"https:\/\/digileaders.com\/why-learning-is-at-the-heart-of-digitally-enabled-service-delivery\/","title":{"rendered":"Why learning is at the heart of digitally enabled service delivery"},"content":{"rendered":"<blockquote><p><span class=\"s5\">\u2018<\/span><span class=\"s6\">Want digital transformation? Encourage continuous learning for all employees<\/span><span class=\"s5\">.\u2019<\/span><\/p><\/blockquote>\n<p><span class=\"s7\">Wise<\/span><span class=\"s7\"> words from Daniel Newman<\/span><span class=\"s7\">, <\/span><span class=\"s7\">(<\/span><span class=\"s7\">Principal Analyst <\/span><span class=\"s7\">Futurum<\/span><span class=\"s7\"> and CEO <\/span><span class=\"s7\">Broadsuite<\/span><span class=\"s7\"> Media<\/span><span class=\"s7\">)<\/span><span class=\"s7\">. He <\/span><span class=\"s7\">continues:<\/span><\/p>\n<blockquote>\n<p class=\"s9\"><span class=\"s8\">\u2018Change is frightening, especially for someone who feels comfortable in their current position. However, during digital transformation, comfort will need to take a back seat to innovation. You must prepare your workf<\/span><span class=\"s8\">or<\/span><span class=\"s8\">ce by making education a part of the job, not just something to further ignore.\u2019 <\/span><\/p>\n<\/blockquote>\n<p><span class=\"s7\">To<\/span><span class=\"s7\"> realise digitally-enabled service transformation, your staff and c<\/span><span class=\"s7\">ustomers<\/span><span class=\"s7\"> need to learn; knowledge and skills to make digital \u2018work\u2019 for them<\/span><span class=\"s7\">. And the<\/span> <span class=\"s7\">confidence<\/span><span class=\"s7\"> and strategies to <\/span><span class=\"s7\">apply them<\/span><span class=\"s7\">. <\/span><\/p>\n<h4><span class=\"s5\">Every part of that is a whole organisation<\/span> <span class=\"s6\">learning<\/span> <span class=\"s5\">undertaking. <\/span><\/h4>\n<p><span class=\"s7\">We\u2019re witness to \u2018whole organisation, learning-enabled digital transformation\u2019 &#8211; and it gleams.<\/span><\/p>\n<p><span class=\"s7\">Bryan is a Housing Management Officer for a council. The Council is very committed to digital transformation and to developing the digital skills and confidence of staff and residents.\u00a0 <\/span><\/p>\n<p><span class=\"s7\">Bryan was nominated to become a Digital Champion. His managers understood that time and investment in developing Bryan\u2019s skills would reap rewards in the longer term. <\/span><\/p>\n<p><span class=\"s7\">His training and support enabled him to help many residents and colleagues. He\u2019s heard co-workers shouting out questions and colleagues he\u2019s helped providing them with the answers. That has been \u201creally cool\u201d. Importantly it also helps free up his time to do his job.<\/span><\/p>\n<p><span class=\"s7\">This is not a work of fiction \u2013 it\u2019s happening today in Scotland. Everyone has learned why digitally enhanced service delivery is desirable and why the Council is working towards it. Everyone has been empowered to be part of making it a reality.<\/span><\/p>\n<h4><span class=\"s5\">Learning is the glue that binds <\/span><\/h4>\n<p><span class=\"s7\">Experience and analysis tell us<\/span><span class=\"s7\"> there are three main organisational themes for bringing people online; business efficiency through channel shift, wellbeing for <\/span><span class=\"s7\">individuals<\/span><span class=\"s7\"> and community support. <\/span><\/p>\n<p><span class=\"s7\">Those<\/span><span class=\"s7\"> themes <\/span><span class=\"s7\">can <\/span><span class=\"s7\">present in different ways through a digitally enabled service transformation journey<\/span><span class=\"s7\">:<\/span><\/p>\n<blockquote>\n<p class=\"s11\"><span class=\"s8\">\u201dInitially<\/span><span class=\"s8\"> our aim was just about getting residents to transact online as it is more <\/span><span class=\"s10\">efficient for the business; <\/span><span class=\"s8\">then we moved to an aim of <\/span><span class=\"s10\">reducing social isolation and loneliness<\/span><span class=\"s8\">, and then we widened the target beneficiaries to <\/span><span class=\"s10\">anyone in the local community<\/span><span class=\"s8\">, on the basis that they are also potential residents.\u201d<\/span><span class=\"s8\"> (<\/span><span class=\"s8\">Digital Champions Network Member<\/span><span class=\"s8\">)<\/span><\/p>\n<\/blockquote>\n<p><span class=\"s7\">To deliver on any part of <\/span><span class=\"s7\">that ambition, <\/span><span class=\"s7\">everyone needs <\/span><span class=\"s7\">to be clear who the stakeholders are and who should be involved. <\/span><span class=\"s7\">T<\/span><span class=\"s7\">here will<\/span><span class=\"s7\">, of course, <\/span><span class=\"s7\">be the infrastructural considerations of <\/span><span class=\"s7\">kit and <\/span><span class=\"s7\">connectivity\u00a0<\/span><span class=\"s7\">and <\/span><span class=\"s7\">associated<\/span><span class=\"s7\"> issues and headaches. Thereafter, the real enabler is learning<\/span><span class=\"s7\">. <\/span><span class=\"s7\">It<\/span> <span class=\"s7\">coheres <\/span><span class=\"s7\">the digital change process and fuels its delivery.<\/span><\/p>\n<h4><span class=\"s5\">Rediscovering and repositioning learning<\/span><\/h4>\n<p><span class=\"s7\">The<\/span><span class=\"s7\"> Digital Champions Network was our response to th<\/span><span class=\"s7\">is <\/span><span class=\"s7\">whole-<\/span><a name=\"_GoBack\"><\/a><span class=\"s7\">organisational, cross-organisational\u00a0<\/span><span class=\"s7\">learning need<\/span><span class=\"s7\">.<\/span><span class=\"s7\"> It harnesses digital and people power to deliver digital benefit, to people<\/span><span class=\"s7\">!<\/span><span class=\"s7\"> It\u2019s an open source platform that trains, supports and resources Digital Champions (DCs) to cascade learning <\/span><span class=\"s7\">within their organisations and to service users<\/span><span class=\"s7\">. It also has tools and metrics for project managers, further supporting <\/span><span class=\"s7\">a blended approach to driving change through learning. After all, digitally enhanced service provision is essentially a change process<\/span><span class=\"s7\">.<\/span><\/p>\n<p><span class=\"s7\">Amongst our<\/span><span class=\"s7\"> extensive <\/span><span class=\"s7\">membership <\/span><span class=\"s7\">we can evidence this<\/span><span class=\"s7\"> wider move to employee-led learning. <\/span><\/p>\n<p><span class=\"s7\">Over half of our 3,000<\/span><span class=\"s7\"> Digital Champions <\/span><span class=\"s7\">are <\/span><span class=\"s7\">providing digital skills support in the workplace<\/span> <span class=\"s7\">and, crucially, they are helping <\/span><span class=\"s7\">customers and service users<\/span><span class=\"s7\"> too<\/span><span class=\"s7\">.<\/span><\/p>\n<h4><span class=\"s5\">Learning is the<\/span><span class=\"s5\"> real<\/span><span class=\"s5\"> enabler <\/span><span class=\"s5\">of<\/span><span class=\"s5\"> digital transformation<\/span><\/h4>\n<p><span class=\"s7\">Whether they be <\/span><span class=\"s7\">(paid) <\/span><span class=\"s7\">staff or volunteers, we know that 79%<\/span> <span class=\"s7\">of Champions are motivated by helping others<\/span><span class=\"s7\">. That <\/span><span class=\"s7\">feeling of personal satisfaction <\/span><span class=\"s7\">from<\/span><span class=\"s7\"> learning <\/span><span class=\"s7\">\u2013 and applying that learning &#8211; <\/span><span class=\"s7\">can also add to their wellbeing<\/span><span class=\"s7\"> and effectiveness<\/span><span class=\"s7\">. <\/span><span class=\"s7\">This is well supported in <\/span><span class=\"s7\">a recent LinkedIn study<\/span><span class=\"s7\">:<\/span><\/p>\n<blockquote>\n<p class=\"s11\">\u200b<span class=\"s7\">\u2018<\/span><span class=\"s8\">Employees who spend time at work learning are 47% less likely to be stressed, 39% more likely to feel productive and successful, 23% more ready to take on additional responsibilities, and 21% more likely to feel confident and happy. <\/span><\/p>\n<\/blockquote>\n<p><span class=\"s7\">The digital skills agenda, the <\/span><span class=\"s7\">digital <\/span><span class=\"s7\">transformation agenda and the learning and development agenda <\/span><span class=\"s7\">have converged<\/span><span class=\"s7\">. B<\/span><span class=\"s7\">ut they all point to the same thing \u2013 organisational change. <\/span><\/p>\n<p><span class=\"s7\">With continuous learning as the enabler<\/span><span class=\"s7\">, <\/span><span class=\"s7\">organisations can achieve the significant transformation they are seeking<\/span><span class=\"s7\"> as well as a more engaged<\/span><span class=\"s7\">,<\/span><span class=\"s7\"> skilled<\/span><span class=\"s7\"> \u2013 and happy &#8211;<\/span><span class=\"s7\"> workforce in the process<\/span><span class=\"s7\">.<\/span><\/p>\n<hr \/>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/insights\/\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Want digital transformation? Encourage continuous learning for all employees.\u2019 Wise words from Daniel Newman, (Principal Analyst Futurum and CEO Broadsuite Media). He continues: \u2018Change is frightening, especially for someone who feels comfortable in their current position. However, during digital transformation, comfort will need to take [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":25011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-25008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why learning is at the heart of digitally enabled service delivery | Digital Leaders<\/title>\n<meta name=\"description\" content=\"To realise digitally-enabled service transformation, your staff and customers need to learn; knowledge and skills to make digital \u2018work\u2019 for them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/why-learning-is-at-the-heart-of-digitally-enabled-service-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why learning is at the heart of digitally enabled service delivery\" \/>\n<meta property=\"og:description\" content=\"To realise digitally-enabled service transformation, your staff and customers need to learn; 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