{"id":25024,"date":"2019-01-31T16:32:09","date_gmt":"2019-01-31T16:32:09","guid":{"rendered":"https:\/\/digileaders.com\/?p=25024"},"modified":"2019-02-01T12:33:32","modified_gmt":"2019-02-01T12:33:32","slug":"female-representation-tech-reduce-skills-gap","status":"publish","type":"post","link":"https:\/\/digileaders.com\/female-representation-tech-reduce-skills-gap\/","title":{"rendered":"How greater female representation in tech leadership can reduce the skills gap"},"content":{"rendered":"<p class=\"s3\"><span class=\"s2\">A recent study from <\/span><span class=\"s2\">PwC<\/span><span class=\"s2\"> has revealed some <\/span><a href=\"https:\/\/www.pwc.co.uk\/who-we-are\/women-in-technology\/time-to-close-the-gender-gap.html\"><span class=\"s4\">worrying trends in diversity<\/span><\/a> <span class=\"s2\">in the technology sector. <\/span><span class=\"s2\">A <\/span><span class=\"s2\">staggering<\/span><span class=\"s2\"> 78<\/span><span class=\"s2\">% <\/span><span class=\"s2\">of students were unable to name a famous woman working in tech. At the same time, the <\/span><span class=\"s2\">number <\/span><span class=\"s2\">of females choosing STEM<\/span> <span class=\"s2\">subjects at GCSE level dropped by 20,000 in 2018.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">Without <\/span><span class=\"s2\">having<\/span> <span class=\"s2\">leaders to aspire to there <\/span><span class=\"s2\">are <\/span><span class=\"s2\">fewer <\/span><span class=\"s2\">women<\/span><span class=\"s2\"> following them into the industry<\/span><span class=\"s2\">. I<\/span><span class=\"s2\">t\u2019s an area that needs to be addressed<\/span><span class=\"s2\"> urgently<\/span><span class=\"s2\">. <\/span><span class=\"s2\">We<\/span><span class=\"s2\">\u2019<\/span><span class=\"s2\">re facing a global crisis with a shortage of <\/span><span class=\"s2\">tech <\/span><span class=\"s2\">skills<\/span><span class=\"s2\">,\u00a0<\/span><span class=\"s2\">and <\/span><span class=\"s2\">having fewer students will have a devastating impact on that<\/span><span class=\"s2\"> if we let it <\/span><span class=\"s2\">continue<\/span><span class=\"s2\">.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">There\u2019s no doubt that this <\/span><span class=\"s2\">will<\/span><span class=\"s2\"> subsequently <\/span><span class=\"s2\">affect<\/span><span class=\"s2\"> leadership, an area where technology already sees a massive lack of representation compared to other industries. <\/span><span class=\"s2\">Women hold only 5% of senior tech positions<\/span><span class=\"s2\">, which c<\/span><span class=\"s2\">ompared to an average<\/span><span class=\"s2\"> that is<\/span> <span class=\"s2\">well over<\/span> <span class=\"s2\">20<\/span><span class=\"s2\">% outside of <\/span><span class=\"s2\">the <\/span><span class=\"s2\">industry, <\/span><span class=\"s2\">is<\/span><span class=\"s2\"> clearly lagging behind.<\/span><span class=\"s2\"> Our survey revealed that only 38% of employees feel that the <\/span><a href=\"https:\/\/www.nigelfrank.com\/microsoft-dynamics-salary-survey\/\"><span class=\"s4\">company they work for is gender diverse<\/span><\/a><span class=\"s2\">. T<\/span><span class=\"s2\">he fact t<\/span><span class=\"s2\">h<\/span><span class=\"s2\">at<\/span> <span class=\"s2\">women <\/span><span class=\"s2\">only <\/span><span class=\"s2\">fill <\/span><span class=\"s2\">15% of STEM positions <\/span><span class=\"s2\">appears to<\/span><span class=\"s2\"> back this up<\/span><span class=\"s2\">. <\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">Addressing this balance will be a challenge<\/span><span class=\"s2\">,<\/span><span class=\"s2\"> but the good news is that it will benefit companies greatly. With females outperforming males in <\/span><a href=\"https:\/\/www.shl.com\/en\/blog\/increasing-gender-diversity-women-lead-in-leadership-challenges\/\"><span class=\"s4\">21 of 27 <\/span><span class=\"s4\">leadership competency challenges<\/span><\/a><span class=\"s2\">, it\u2019s likely that a concerted effort to improve gender balance will be rewarded<\/span><span class=\"s2\"> at a senior level<\/span><span class=\"s2\">.<\/span><span class=\"s2\"> However, it also requires work at<\/span><span class=\"s2\"> the<\/span> <span class=\"s2\">entry level<\/span><span class=\"s2\">.<\/span> <span class=\"s2\">During <\/span><span class=\"s2\">the <\/span><span class=\"s2\">recruitment<\/span><span class=\"s2\"> process<\/span><span class=\"s2\">,<\/span> <span class=\"s2\">there\u2019s much to be done<\/span><span class=\"s2\"> to try and encourage women to apply for positions<\/span><span class=\"s2\">,<\/span><span class=\"s2\"> but there are <\/span><span class=\"s2\">also<\/span><span class=\"s2\"> simple changes <\/span><span class=\"s2\">businesses <\/span><span class=\"s2\">can make<\/span><span class=\"s2\">. <\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">Gender neutral job adverts are the easiest way to try and<\/span><span class=\"s2\"> entice <\/span><span class=\"s2\">a more diverse pool <\/span><span class=\"s2\">at<\/span><span class=\"s2\"> the application stage. You may feel like you want to build an army of hi<\/span><span class=\"s2\">gh<\/span><span class=\"s2\"> tech warriors on your team, but using masculine term<\/span><span class=\"s2\">inology<\/span><span class=\"s2\"> has been <\/span><a href=\"https:\/\/www.ft.com\/content\/9974b0ce-e7bb-11e6-967b-c88452263daf\"><span class=\"s4\">proven<\/span><span class=\"s4\"> to <\/span><span class=\"s4\">prevent <\/span><span class=\"s4\">females<\/span><span class=\"s4\"> pu<\/span><span class=\"s4\">t<\/span><span class=\"s4\">ting themselves forward<\/span><\/a><span class=\"s2\"> for jobs<\/span><span class=\"s2\">.<\/span> <span class=\"s2\">Using\u00a0<\/span><span class=\"s2\">aspirational language instead<\/span><span class=\"s2\"> of masculine vernacular will achieve greater results\u2014<\/span><span class=\"s2\">for example, what are your team\u2019s goals? Even replacing the word \u2018build\u2019 with \u2018create\u2019 is likely to encourage a more balanced pool of applicants.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">Women will often question whether they lack the experience or skill<\/span> <span class=\"s2\">set that is being asked for<\/span><span class=\"s2\"> during the application process<\/span><span class=\"s2\">, compared to men who<\/span><span class=\"s2\"> will <\/span><span class=\"s2\">likely <\/span><span class=\"s2\">apply <\/span><span class=\"s2\">regardless<\/span><span class=\"s2\">. When listing the knowledge base<\/span><span class=\"s2\"> you want<\/span><span class=\"s2\"> f<\/span><span class=\"s2\">rom<\/span><span class=\"s2\"> prospective candidates, double check <\/span><span class=\"s2\">with your team if <\/span><span class=\"s2\">everything on there is <\/span><span class=\"s2\">necessary<\/span><span class=\"s2\"> for the role<\/span><span class=\"s2\">. If it isn\u2019t, either remove the non-essentials or make it clear in the advertisement itself<\/span><span class=\"s2\"> what you<\/span><span class=\"s2\">\u2019<\/span><span class=\"s2\">re looking for<\/span><span class=\"s2\"> and what is simply a preference<\/span><span class=\"s2\">.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">Once you\u2019re into the interview process, you need to be able to sell the position to female applicants. Childcare is likely to be a greater consideration, <\/span><span class=\"s2\">so <\/span><span class=\"s2\">benefits such as flexible working will always be a big incentive to help accommodate that. <\/span><span class=\"s2\">If you have any policies that encourage a healthy work\/life balance (such as<\/span><span class=\"s2\"> not<\/span><span class=\"s2\"> responding to emails while at home), it\u2019s also worth promoting these.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">As we attract more <\/span><span class=\"s2\">women <\/span><span class=\"s2\">into the sector, it will become easier to promote them into more senior positions. <\/span><span class=\"s2\">It\u2019s a difficult position we find ourselves in. To attract more women in technology we need more senior role models, but we need more women in technology in order to achieve this<\/span><span class=\"s2\">.<\/span> <span class=\"s2\">This growth<\/span><span class=\"s2\"> at a higher level<\/span><span class=\"s2\"> will undoubtedly be organic<\/span><span class=\"s2\"> and take time,<\/span><span class=\"s2\"> but <\/span><span class=\"s2\">it<\/span><span class=\"s2\">\u2019<\/span><span class=\"s2\">s essential in terms of encouraging women to <\/span><span class=\"s2\">pursue <\/span><span class=\"s2\">a career in <\/span><span class=\"s2\">technology and subsequently <\/span><span class=\"s2\">help <\/span><span class=\"s2\">plug the skills gap <\/span><span class=\"s2\">in<\/span><span class=\"s2\"> the market.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">The benefit to companies <\/span><span class=\"s2\">will be <\/span><span class=\"s2\">far<\/span><span class=\"s2\">&#8211;<\/span><span class=\"s2\">reaching<\/span><span class=\"s2\">. As well as sending the right message to young women considering tech<\/span><span class=\"s2\">nology as a career<\/span><span class=\"s2\">, you will notice improvements <\/span><span class=\"s2\">much <\/span><span class=\"s2\">closer to home<\/span><span class=\"s2\">.<\/span> <span class=\"s2\">M<\/span><span class=\"s2\">ore people studying STEM subjects mean<\/span><span class=\"s2\">s<\/span> <span class=\"s2\">more people entering the ecosystem <\/span><span class=\"s2\">and, best of all,<\/span> <span class=\"s2\">a significantly wider candidate pool to hire from.<\/span><\/p>\n<p class=\"s3\"><span class=\"s2\">It will take time for the technology sector to catch up with other areas of <\/span><span class=\"s2\">e<\/span><span class=\"s2\">mployment<\/span><span class=\"s2\">, but there are many changes we can implement now that will benefit<\/span> <span class=\"s2\">women and tech employers <\/span><span class=\"s2\">both in the short and longer term.<\/span><\/p>\n<hr \/>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/insights\/\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study from PwC has revealed some worrying trends in diversity in the technology sector. A staggering 78% of students were unable to name a famous woman working in tech. At the same time, the number of females choosing STEM subjects at GCSE level [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":25026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-25024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-diversity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How greater female representation in tech leadership can reduce the skills gap | Digital Leaders<\/title>\n<meta name=\"description\" content=\"A recent study from has revealed worrying trends in diversity in the technology sector. 78% of students were unable to name a famous woman working in tech\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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