{"id":27250,"date":"2019-07-04T10:58:34","date_gmt":"2019-07-04T09:58:34","guid":{"rendered":"https:\/\/digileaders.com\/?p=27250"},"modified":"2019-07-05T14:32:18","modified_gmt":"2019-07-05T13:32:18","slug":"5-basics-of-crowdfunding","status":"publish","type":"post","link":"https:\/\/digileaders.com\/5-basics-of-crowdfunding\/","title":{"rendered":"Top 5 Basics of Crowdfunding"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Getting crowdfunding right isn\u2019t easy, but we\u2019ve broken it down to its basics to make your crowdfunding experience easier.\u00a0<\/span><\/p>\n<ol>\n<li>\n<h4>What Is Crowdfunding?<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Crowdfunding is the practice of raising small amounts of money from a large number of people. Crowdfunding is not a new idea, but has become extremely popular over the past two decades with the creation of online crowdfunding. With online crowdfunding nonprofits can:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build their reach and raise awareness for their cause<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create an online supporter base,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access more flexible funding.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4>Choosing The Right Platform<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before you start, it is important you choose the right platform for your organisation to join. Some platforms are donation based where people give money and do not expect anything in return. Other platforms are rewards based, where donors give money to your cause, but expect something in return, e.g. merchandise. You should also consider the reach and reputation of the platform &#8211; and what returns you get from putting your campaign on there. Most importantly, you should consider what fees your organisation has to pay on the platform and what features it is providing you with in return.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4>Posting A Project<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you have chosen what platform to use, it&#8217;s now time to post a project. Your project is a specific programme\/activity that you have a plan of action for, and need a set amount of money to carry out. When posting your project on the platform there are some basic ways you can make yours stand out more:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Action Oriented Title: it should be 5-8 words long and include who you\u2019re helping, how you\u2019re helping, and where you are based\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging Image: have people in the photo with positive imagery (e.g. show them smiling)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concise Summary: jargon-free summary of your project that explains the who, what, where, and why of your organisation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative donation options: as well as having the total amount money you are trying to raise, you can engage donors by showing them how far their money goes in carrying out the task\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data: either through images or text showcase how many have benefited from your project<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4>How To Use Your Network<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A common misconception is that by simply putting your project on a crowdfunding platform you will start receiving loads of donations. However, you can\u2019t just join a crow&#8211; you have to create some noise first within your close network that you can rely on to support your cause. They can be:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Family<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Friends\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Volunteers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Donors\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Local Companies<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should consider the different types of value that they can bring to your organisation, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Influence\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Passion\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contacts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cash\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By building up a stronger base network, it becomes easier to reach the outside world. So no matter how small you are, you can easily expand your organisation\u2019s reach.\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h4>Engaging Donors With Online Communications<\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To achieve your crowdfunding goal, you need to communicate your project in a way that engages donors. To do this, you should talk about your passion and be authentic to your cause, so donors can feel what you feel about the project. It is vital that donors clearly understand why you are fundraising. You can do this in multiple ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demonstrate Impact &#8211; By identifying the problem and then highlighting the solution\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Effective Character &#8211;\u00a0 Include the story someone who has benefited from your project\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Positive Imagery\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convey Passion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a Sense of Urgency (which ends with a call-to-action to donate)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Individuals are more likely to be drawn in to donate by other by individuals, so a good way to authentically engage donors is to include a personal connection in the story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to engage your current crowd to access a wider network on the right platform that suits your nonprofits needs. If you follow these tips, you can start your crowdfunding campaign with confidence.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">GlobalGiving invites charities and community groups to join GlobalGiving\u2019s platform via the September Accelerator programme, a digital fundraising training programme that provides digital fundraising training and entry in to a crowdfunding campaign to raise \u00a34,000 for a chosen project. Graduates of the programme become permanent partners on the GlobalGiving platform and will gain access to additional corporate funding and training opportunities.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To apply, <\/span><\/i><a href=\"https:\/\/www.globalgiving.org\/accelerator\/?rf=spref_uk_cm\"><i><span style=\"font-weight: 400;\">click here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. The deadline to apply is 26th July.<\/span><\/i><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"#\">More thought leadership <i class=\"far fa-caret-right\"><\/i><wbr \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting crowdfunding right isn\u2019t easy, but we\u2019ve broken it down to its basics to make your crowdfunding experience easier.\u00a0 What Is Crowdfunding? Crowdfunding is the practice of raising small amounts of money from a large number of people. Crowdfunding is not a new idea, but [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":27253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-27250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-charities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Basics of Crowdfunding | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Getting crowdfunding right isn\u2019t easy, but we\u2019ve broken it down to its basics to make your crowdfunding experience easier.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/5-basics-of-crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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