{"id":27431,"date":"2019-09-10T11:42:02","date_gmt":"2019-09-10T10:42:02","guid":{"rendered":"https:\/\/digileaders.com\/?p=27431"},"modified":"2019-09-13T15:11:15","modified_gmt":"2019-09-13T14:11:15","slug":"5-top-challenges-small-businesses-undergoing-digital-transformation","status":"publish","type":"post","link":"https:\/\/digileaders.com\/5-top-challenges-small-businesses-undergoing-digital-transformation\/","title":{"rendered":"5 top challenges for small businesses undergoing digital transformation"},"content":{"rendered":"<p class=\"s4\"><span class=\"s5\">Companies that go through a digital transformation usually will gain increased customer engagement, higher market share, better employee morale and higher revenue. There are some challenges associated with digitisation of a small business, which partially depends on the level of digitisation, the size of the company, and more. With this in mind, we compiled a list of the 5 most common challenges that came up time and again in discussions with businesses that have gone through the process and solutions to face them. These challenges, as you\u2019ll see, are mostly due to internal factors as opposed to the technology or tools available.<\/span><\/p>\n<h4 class=\"s4\"><span class=\"s6\">1. Mitigate Employee Pushback<\/span><\/h4>\n<p class=\"s4\"><span class=\"s5\">It\u2019s natural for people to like routine and fear or mistrust change. This can be especially true for digitisation since employees can often feel uncomfortable and even threatened when technology is introduced, as they might be worried their jobs will be replaced by automation. What has to be made clear though, is that change is necessary for your business to keep up with the competition, and digitisation is crucial for your company. It may be hard to dispel all the doubt your employees have but there\u2019s a lot you can do to ease their worries. Start by being transparent and clear about the process. Keep everyone informed and engaged from start to finish, and include them in the process. Offer education and training sessions so they don\u2019t feel overwhelmed by the new changes.<\/span><\/p>\n<h4 class=\"s4\"><span class=\"s6\">2. Develop a Strategy<\/span><\/h4>\n<p class=\"s4\"><span class=\"s5\">The last thing you want to do is make these changes without planning in advance or having a goal in mind. A suggestion from Rita Greer, a tech writer at <\/span><a href=\"https:\/\/australia2write.com\/\"><span class=\"s7\">Australia2Write<\/span><\/a><span class=\"s5\"> and <\/span><a href=\"https:\/\/nextcoursework.com\/\"><span class=\"s7\">Next Coursework<\/span><\/a><span class=\"s5\">, is that \u201cbefore you begin, write down a clear vision for what digitisation will look like, what you hope to accomplish with it, and set goals and milestones. This will give everyone a purpose and understanding of the process and will engage all parts of your organisation as opposed to one person or division.\u201d<\/span><\/p>\n<h4 class=\"s4\"><span class=\"s6\">3. Consult Experts<\/span><\/h4>\n<p class=\"s4\"><span class=\"s5\">The digital transformation process requires a talented workforce and technology working together. As Robert Kruger, a data manager at <\/span><a href=\"https:\/\/britstudent.com\/\"><span class=\"s7\">Brit Student<\/span><\/a><span class=\"s5\"> and <\/span><a href=\"https:\/\/1day2write.com\/\"><span class=\"s7\">1Day2Write<\/span><\/a><span class=\"s5\"> explains, \u201cyour team needs to be able to understand the technology and be able to innovate themselves. This is where training can pay off so that all parts of your organisation can help with digitisation. If you\u2019re not yet at this point, consider reaching out beyond your business to experts in the field that can come on board to help manage the process.\u201d<\/span><\/p>\n<h4 class=\"s4\"><span class=\"s6\">4. Revise your Organisational Structure<\/span><\/h4>\n<p class=\"s4\"><span class=\"s5\">Your digital transformation initiative may need to go hand in hand with an overhaul of your organisational structure. You may have to change roles, merge or separate departments, or change the structure completely so that it makes more sense with your digital plans. Your structure should be fluid and able to change so that your technological advances, business data, and customer experience can benefit from a flexible organisation. Even though one person or department has managed a certain aspect of the organisation thus far is not a sufficient reason to have it continue this way. It\u2019s not too late to make changes that will energise your team and their roles and expand the vision or scope of the company.<\/span><\/p>\n<h4 class=\"s4\"><span class=\"s6\">5. Keep Tabs on Your Budget \u00a0<\/span><\/h4>\n<p class=\"s4\"><span class=\"s5\">You may not be able to have the complete digital transformation that you want for your organisation due to financial constraints. Be aware of this from the start, and of the fact that through the process your budget may have to be modified. When you\u2019re developing your digitisation strategy, develop your budget in hand to see how much you\u2019re able to put into digital transformation. Don\u2019t try to do everything at once, especially if you have meaningful changes to make. <\/span><\/p>\n<p class=\"s4\"><span class=\"s5\">Separate your financial plan into multiple phases that can take place over a few years if needed and avoid spending money you don\u2019t have thinking you need to transform everything immediately.<\/span><\/p>\n<p class=\"s4\"><span class=\"s5\">These five challenges are the most common experienced by big and small businesses alike, although there are many more out there. The important thing is to build the foundations first before starting digitisation: the strategy, the budget, and the vision.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><em><span class=\"s8\">Michael Dehoyos, a web developer at <\/span><a href=\"https:\/\/phdkingdom.com\/\"><span class=\"s9\">PhD Kingdom<\/span><\/a><span class=\"s8\"> and <\/span><a href=\"https:\/\/academicbrits.com\/\"><span class=\"s9\">Academic Brits<\/span><\/a><span class=\"s8\">, help companies develop digital and social marketing strategies and is at the forefront of the digital transformation conversation. He has also written many articles on the subject of digitization and technology developments for the academic service <\/span><a href=\"https:\/\/originwritings.com\/case-study-help\"><span class=\"s9\">Case Study Help<\/span><\/a><span class=\"s8\">.<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"#\">More thought leadership <i class=\"far fa-caret-right\"><\/i><wbr \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies that go through a digital transformation usually will gain increased customer engagement, higher market share, better employee morale and higher revenue. There are some challenges associated with digitisation of a small business, which partially depends on the level of digitisation, the size of the [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":27433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-27431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-smes","topic-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 top challenges for small businesses undergoing digital transformation | Digital Leaders<\/title>\n<meta name=\"description\" content=\"There are challenges associated with digitisation of a small business, which partially depends on the level of digitisation and the size of the company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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