{"id":28869,"date":"2019-12-10T10:04:15","date_gmt":"2019-12-10T10:04:15","guid":{"rendered":"https:\/\/digileaders.com\/?p=28869"},"modified":"2019-12-11T12:23:39","modified_gmt":"2019-12-11T12:23:39","slug":"how-can-we-address-ongoing-gender-imbalance-tech","status":"publish","type":"post","link":"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/","title":{"rendered":"How can we address the ongoing gender imbalance in tech?"},"content":{"rendered":"

It\u2019s no secret that women are\u00a0dismally<\/a> underrepresented<\/a> in the tech industry, accounting for only 19% of the digital technology workforce. And representation is important. After all, how can girls grow up to be women in tech, if they never see women in tech? A recent\u00a0survey<\/a>\u00a0of UK students found that only 22% of respondents could name a famous woman working in technology. Meanwhile, 66% of participants could name a famous man working in the same industry.<\/p>\n

Of course, there certainly are women doing amazing things in the tech sector, but we need to do more to increase visibility. Events like the\u00a0Women in Tech Awards<\/a>\u00a0are incredibly important for shining a light on outstanding women working in technology.<\/p>\n

The WIT Awards celebrate women in leadership roles, which gives us all something to aspire to. Just as importantly, the awards also celebrate women at all stages of their careers and in diverse segments of the technology industry. The more diverse the representation is, the more we can see ourselves.<\/p>\n

Increasing visibility is an important first step, but big changes need to continue, even after the spotlights of the awards show have dimmed. So what can be done to address the ongoing gender imbalance in tech?<\/p>\n

Repairing the \u2018leaky pipeline\u2019<\/h4>\n

The so-called \u2018leaky pipeline\u2019 describes girls\u2019 diminishing interest in science and technology as they grow up. Although boys and girls demonstrate equal interest in science and technology in the early years of their education, few girls go on to study STEM subjects at university.<\/p>\n

One way of patching up the pipeline is offering students a more balanced career education. A recent\u00a0survey<\/a>\u00a0found that 33% of male students reported having a career in technology suggested to them, but only 16% of female students reported the same. To tackle the gender imbalance in this industry, we must present technology as a viable option for all potential students, regardless of their gender.<\/p>\n

Mentorship is another way of plugging some of the leaks in the pipeline. Because women are the minority in so many tech settings, they may feel isolated and unsupported, driving them away from careers in technology. Mentorship can play a crucial role in giving women the support and confidence they need to advance their careers in tech. Unfortunately, female STEM students are actually\u00a0less likely<\/a>\u00a0to be offered mentorship\u00a0opportunities than male students. We need to do more to ensure that young women are receiving the support they need to thrive in this industry.<\/p>\n

Lastly, we can address the hostile culture that keeps female students out of STEM classrooms. When Harvey Mudd College in California\u00a0revamped its STEM programmes<\/a>\u00a0to focus on collaboration, problem solving, and hard work over innate ability, they saw a huge increase in the number of female graduates. They now have a 50\/50 gender ratio for their computer science classes. It seems that it isn\u2019t the technology itself that\u2019s keeping women out of the tech industry, but the wider culture around it.<\/p>\n

Creating an appealing work environment?\u00a0<\/em><\/h4>\n

Just encouraging girls and women to earn qualifications is not enough. One\u00a0report<\/a>\u00a0found that 73% of female STEM graduates will not remain in the STEM industry once they enter the workforce. In addition to equipping women with the skills they need to succeed, we also need to ensure that the tech sector is an attractive and inclusive place to work in the long term.<\/p>\n

A good place to start is by developing a flexible work policy. Many women prioritise jobs with flexible working schedules, such as working remotely or working part time. This desire for flexibility is partially because of what is happening outside of work: Women still bear a\u00a0disproportionately large<\/a>\u00a0share of domestic responsibilities, such as caring for children and elderly relatives. Flexible working practices allow employees to balance their professional and personal responsibilities in a way that is optimal for their individual circumstances.<\/p>\n

Although the tech sector would seem particularly well suited to offer such flexibility, it\u2019s currently lagging behind. Only\u00a016% of tech jobs<\/a>\u00a0are part time, compared to 33% of other skilled jobs. By offering employees the opportunity to work flexibly and acknowledging that they have responsibilities outside of work, tech companies can ensure that they are not inadvertently driving women away.<\/p>\n

Reframing tech as a force for good<\/h4>\n

It\u2019s fair to say that the tech industry doesn\u2019t exactly have a flawless reputation. Stories of worker mistreatment, environmentally unsustainable practices, unauthorised surveillance, and unethical use of data have become regular features of the news cycle. This bad press is another reason many women aren\u2019t drawn to careers in tech. Research has shown that women tend to be attracted to industries where they can make a positive social impact. One\u00a0study<\/a>\u00a0found that 50% of female respondents prioritised making the world a better place when choosing a career, compared to 33% of male respondents.<\/p>\n

To attract more women this industry, we need to change the narrative to refocus on the positive impact that technology can have. The good news is there is no shortage of inspiring people using technology to effect positive change. There are incredible teams working on solutions to save the\u00a0planet<\/a>, make the world more\u00a0accessible<\/a>, and improve\u00a0humanitarian aid<\/a>. Another way we can address the gender disparity in tech is if we reframe how it can be used \u2013 a powerful tool for good.<\/p>\n

Why bother?<\/h4>\n

But why is it so important to close the gender gap? Well, when women become more involved in the technology sector, everybody benefits. Firstly, there are financial benefits. Companies with more women at the top\u00a0levels of management report a\u00a015% advantage<\/a>\u00a0in productivity and growth, when compared to their male-dominated counterparts. Other research has shown that start-ups with at least one female founder generate\u00a0significantly more revenue<\/a>\u00a0than all-male start-ups, despite being offered less funding.<\/p>\n

Having a more diverse team also means that there is a richer supply of perspectives and experiences to draw upon. From a business standpoint, companies that don\u2019t consider women\u2019s perspectives risk excluding half of their potential customer base. One of the most high-profile examples occurred in 2014 when Apple launched its Health app, capable of tracking a huge range of health markers, from sodium intake to blood alcohol levels. However, it quickly became apparent that women\u2019s perspectives had not been considered: The app did not offer any way for women to track their cycles. After a considerable amount of\u00a0public backlash<\/a>, Apple has gone on to rectify this oversight and introduce a cycle tracking feature. However, the whole incident could have been avoided altogether had there been a more diverse team behind the app.<\/p>\n

Closing the gender gap in the tech industry won\u2019t be easy. It requires attention and a diversity of initiatives that stretch over the long-term. But change is possible and important if we want to make a more prosperous and equitable world for all.<\/p>\n

\n

Originally published here<\/a>.<\/p>\n

More thought leadership <\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that women are\u00a0dismally underrepresented in the tech industry, accounting for only 19% of the digital technology workforce. And representation is important. After all, how can girls grow up to be women in tech, if they never see women in tech? A recent\u00a0survey\u00a0of […]<\/p>\n","protected":false},"author":11,"featured_media":28873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-28869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-diversity"],"acf":[],"yoast_head":"\nHow can we address the ongoing gender imbalance in tech? | Digital Leaders<\/title>\n<meta name=\"description\" content=\"It\u2019s no secret that women are\u00a0dismally underrepresented in the tech industry, accounting for only 19% of the digital technology workforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can we address the ongoing gender imbalance in tech?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that women are\u00a0dismally underrepresented in the tech industry, accounting for only 19% of the digital technology workforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T10:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T12:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2019\/12\/pexels-photo-1181414-1-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"helena.larsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How can we address the ongoing gender imbalance in tech?\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s no secret that women are\u00a0dismally underrepresented in the tech industry, accounting for only 19% of the digital technology workforce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2019\/12\/pexels-photo-1181414-1-1.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"helena.larsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\"},\"author\":{\"name\":\"helena.larsen\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/2da837c2b8c9912d5c8e0c6ba7458c1e\"},\"headline\":\"How can we address the ongoing gender imbalance in tech?\",\"datePublished\":\"2019-12-10T10:04:15+00:00\",\"dateModified\":\"2019-12-11T12:23:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\"},\"wordCount\":1175,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2019\/12\/pexels-photo-1181414-1.jpeg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\",\"url\":\"https:\/\/digileaders.com\/how-can-we-address-ongoing-gender-imbalance-tech\/\",\"name\":\"How can we address the ongoing gender imbalance in tech? 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