{"id":30152,"date":"2020-03-25T12:43:06","date_gmt":"2020-03-25T12:43:06","guid":{"rendered":"https:\/\/digileaders.com\/?p=30152"},"modified":"2020-03-25T12:45:17","modified_gmt":"2020-03-25T12:45:17","slug":"why-tech-startups-need-to-work-together","status":"publish","type":"post","link":"https:\/\/digileaders.com\/why-tech-startups-need-to-work-together\/","title":{"rendered":"Why tech startups need to work together"},"content":{"rendered":"

Startups work together all the time, and we don\u2019t talk about it enough. Young, innovative companies collaborate regularly. We stick together. Partnering, selling to each other and sharing best practice.<\/p>\n

And there is good reason for this. There i<\/a>s often a natural fit between our products and a natural affinity in terms of what we\u2019re trying to achieve. Whether a plucky founder has created aconsumer-facing app, a business to business software playform, or a new payment solution; we all want the same thing: to use technology to improve the lives of our customers. Simple.<\/p>\n

I run the UK branch of Payfit, a fast growing startup that was born in France, and now has offices all over Europe. We already work with Revolut, GuestReady and Heetch. These companies are young, hungry, and growing fast. Revolut is perhaps the most exciting new bank in the world; GuestReady is already making acquisitions of its own<\/span><\/a>; and Heetch is backed by a very exciting group of venture investors. Working with these companies \u2013 and many more like them \u2013 is a dream.<\/p>\n

If you\u2019re starting a company, I\u2019d advise that you make these businesses your customers, and start buying their pruducts and services too. There are three reasons why, which I\u2019ve listed here.<\/p>\n

First, innovators, by definition, grow fast and scale quickly. Working with one fast-growth innovator is like working with three or four more established firms. They may go from five to 100 employees within a couple of years of you starting to work with them. What does this mean? Well, for starters, as a customer or partner, this will mean they\u2019ll be an excellent test of your service.<\/p>\n

If you can handle the evolving needs of a fast growing startup, you will have tested your product and service at multiple stages of a company\u2019s life cycle, all as part of one client relationship. And not only is this a fantastic way to test and learn but, like you, they will have high standards. You will therefore need to serve them at the same level throughout their growth. After all, an excellent product and service is what\u2019s driving their growth.<\/p>\n

Second these companies are, at core, disruptors. Revolut, to take an example, now has over 2 million users, and is reinventing banking release by release. At the end of July, for instance, it began its roll-out of commission-free trading.<\/p>\n

There is a world of difference between a fast-growth, successful startup and an potentially lazier, slower, incumbent corporate. If you are dealing with a corporate, the process for working together is going to be protracted. They will have developed systems and processes that mean integrating your service will not happen quickly and, once plugged in, it will not evolve quickly, either.<\/p>\n

A related trap many startups fall into is heavily customising their product and service to one particular corporate customer. Making an whole bucket of changes to keep one bigtime CTO happy. Working with small, nimble companies means your tech will need to be suitable for as many fast-growing companies as possible \u2013 so you can grow, and so you can deal with the speed of evolution.<\/p>\n

This is how you build a resilient product: one that, at the outset, can be flexible and dynamic enough to work for all customers. Building for one, very staid, company means restricting how fast you can grow: you\u2019ll have to keep building for each customer and fall into the corporate speed of doing things.<\/p>\n

Third, there is an unspoken solidarity between those who are building ground-breaking technologies. If you\u2019ve worked in a fast growing technology company, you\u2019ll know exactly what I mean: we look to support each other however we can.<\/p>\n

Even if founders or employees don\u2019t yet know each other, they know they\u2019re of the same world, facing similar challenges and heading towards similar goals. We are all ambitious, but we know cooperation can help us improve a service faster.<\/p>\n

As a company, we\u2019ve always sought to help out others where we can, and it feels like that\u2019s mutual. This is compounded by a point touched on earlier: because we all aim to build first-rate tech solutions to problems, we tend to seek out the same to help us successfully run our own businesses.<\/p>\n

Fast-growth tech startups are extremely demanding of the products they use internally \u2013 as they should be. If you can keep up with your fellow innovators, and build a product that they will love, you will be ready to take on the world.<\/p>\n

\n

More thought leadership <\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Startups work together all the time, and we don\u2019t talk about it enough. Young, innovative companies collaborate regularly. We stick together. Partnering, selling to each other and sharing best practice. And there is good reason for this. There is often a natural fit between our […]<\/p>\n","protected":false},"author":11,"featured_media":30157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-30152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-smes"],"acf":[],"yoast_head":"\nWhy tech startups need to work together | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Startups work together all the time, and we don\u2019t talk about it enough. Young, innovative companies collaborate regularly. 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