{"id":30162,"date":"2020-03-25T16:06:15","date_gmt":"2020-03-25T16:06:15","guid":{"rendered":"https:\/\/digileaders.com\/?p=30162"},"modified":"2020-03-25T16:06:15","modified_gmt":"2020-03-25T16:06:15","slug":"communicating-clearly","status":"publish","type":"post","link":"https:\/\/digileaders.com\/communicating-clearly\/","title":{"rendered":"Communicating clearly"},"content":{"rendered":"

This blog post is about communicating at a difficult time. You\u2019ll note that I am not using the cor-word, the pan-word, or the abbreviation with 19 in it. This is because I want to keep this post out of search results. I don\u2019t want people looking for health advice to end up here.<\/p>\n

There seems to be some frustration bubbling up with the way content is being presented while everyone is scrambling to do the best job possible.\u00a0 Here are a few things to think about.<\/p>\n

Don\u2019t publish if you don\u2019t need to.<\/h4>\n

The first question is always: \u2018do we need this at all\u2019? If you are selling trainers, you do not need to publish what the symptoms are. It is much better to link to authoritative sources. This is for two reasons:<\/p>\n

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  1. as the situation changes, authoritative sources like government and government health websites are more likely to have accurate up-to-the-minute information that could save lives.<\/li>\n
  2. you do not need website traffic more than people need information about their own health.<\/li>\n<\/ol>\n

    Don\u2019t clutter up search results. If someone else is doing it better, let them. Point to them. Help everyone.<\/p>\n

    Only publish if you can add value for your audience.<\/p>\n

    We understand that working in silos is a problem in government and large organisations.\u00a0Don\u2019t communicate from one. People need a single, coherent message. In most cases, your audience couldn\u2019t care less which department is doing what. They just want information. Get together, work out the mental models, language and needs of your audience. Communicate as a whole.<\/p>\n

    Including emails.<\/h4>\n

    Many of us are getting emails from companies we have long forgotten about. Supermarkets, delivery companies, pharmacies and the like, great. You probably have important information like:<\/p>\n