{"id":31468,"date":"2020-10-21T10:32:18","date_gmt":"2020-10-21T09:32:18","guid":{"rendered":"https:\/\/digileaders.com\/?p=31468"},"modified":"2020-10-21T10:34:28","modified_gmt":"2020-10-21T09:34:28","slug":"helping-you-to-create-an-accessible-inclusive-digital-environment","status":"publish","type":"post","link":"https:\/\/digileaders.com\/helping-you-to-create-an-accessible-inclusive-digital-environment\/","title":{"rendered":"Helping you to create an Accessible &#038; Inclusive Digital Environment"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At Texthelp, we\u2019re doing what we can to help make the digital world a more inclusive place for everyone. That\u2019s why we shared our webinar at Digital Leaders Week on \u2018Making essential digital communications inclusive and accessible\u2019 with guests Robin Christopherson, Head of Digital Inclusion at <\/span><a href=\"http:\/\/www.abilitynet.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AbilityNet<\/span><\/a><span style=\"font-weight: 400;\">, and Jennifer Pyne, Brand Director at <\/span><a href=\"https:\/\/ry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Radley Yeldar<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last few months we have received lots of questions around the topic, so we put them to our expert speakers and created this great follow-up list of FAQs that someone kick-starting their journey into web accessibility may have&#8230;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Firstly we\u2019ll address, what really is web accessibility?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Web accessibility is an inclusive practice which ensures a barrier free user experience for every person navigating the world wide web. Accessible websites are created with inclusive design in mind and contain content that can be accessed by anyone, regardless of disability, difference or language. You can learn more by taking a look at our <\/span><a href=\"https:\/\/text.help\/DigitalLeadersWebAccessibility\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">dedicated web accessibility resources<\/span><\/a><span style=\"font-weight: 400;\"> section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Do website owners have a legal obligation to website accessibility?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, many countries around the world are addressing digital access issues through legislation, such as;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Europe: European Accessibility Act<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Australia: Disability Discrimination Act<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">USA: Americans with Disabilities Act (ADA)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canada: The Accessible Canada Act<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For more information about your obligations to web accessibility as a website owner, check out our <\/span><a href=\"https:\/\/text.help\/DigitalLeadersWebAccessibility\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">informative page on web accessibility<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><\/h3>\n<h3><b>Are there guidelines to help improve web accessibility?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, the internationally recognised standard for web accessibility is WCAG 2.1 (Web Content Accessibility Guidelines). It\u2019s part of a series of web accessibility guidelines published by the Web Accessibility Initiative (WAI), and they outline how organisations can make their web content accessible to every type of user.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Does WCAG 2.1 sufficiently address disabled people&#8217;s needs?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Being the internationally recognised standard for web accessibility, WCAG 2.1 is informed by the <\/span><a href=\"https:\/\/www.w3.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">World Wide Web Consortium (W3C)<\/span><\/a><span style=\"font-weight: 400;\">, an international community of member organisations. They work together to continually build on the guidelines to reflect advancements to web technologies, keeping in mind the principles upheld by W3C which is \u2018Web for all, web on everything\u2019. It is currently led by Tim Berners-Lee, inventor of the World Wide Web, who once said \u201cThe power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect\u201d.\u00a0 So, we think that if organisations aim to be WCAG 2.1 compliant, it would help make the web more accessible for people with disabilities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What quick tests can I do to see if my website has accessibility issues? What are the things to look out for?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The below are a few quick, simple checks you can carry out to improve the accessibility of your online content;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Change the text size on your web page using the zoom functionality on your browser, to see if everything scales up effectively &#8211; that\u2019ll tell you if the text is operated from the page layout, and if you are using styles correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use your tab key to go through every navigation\/link in the body of text to check the functionality of navigation for blind people and those with visual impairments.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyse the contrast of your chosen colour scheme by using a <\/span><a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">contrast checker<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; this will help you to make sure your content is accessible for those with colour sensitivities and colour blindness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use accessibility tools, such as <\/span><a href=\"https:\/\/wave.webaim.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Wave<\/span><\/a><span style=\"font-weight: 400;\">, to scan your webpage for potential issues &#8211; using Wave, simply enter your web page URL and it\u2019ll highlight warning areas for you to review.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you can, extend your testing process to include end-users with a range of disabilities or impairments. Draw upon your colleagues or any disability-related interest groups within your organisation, or reach out to organisations such as <\/span><a href=\"http:\/\/www.abilitynet.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AbilityNet<\/span><\/a><span style=\"font-weight: 400;\"> to help.\u00a0\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><b>I\u2019m keen to improve the accessibility of my website. What\u2019s the best way to start? What should be my first step?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Where you begin your web accessibility journey depends on whether you\u2019ve got a web team behind you or not. If you\u2019re a solo person, carry out the simple checks addressed in the previous question to help address any current issues. If you\u2019ve not yet created your website, then we recommend choosing a platform that has web accessibility built in, such as <\/span><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019ve a web team behind you, then get buy in at the higher level to make sure you\u2019ve the right resources set aside. Anyone in a web team will be able to get to grips with the guidelines and put them into practice. It\u2019ll take some work initially, but as you build this into your normal day to day then this will get easier.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<h3><b>Is there anything specific that I can bear in mind to make communications accessible during coronavirus lockdown?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Making your website accessible isn\u2019t a quick journey, but there are some simple considerations you can make to improve the accessibility of your online content. <\/span><a href=\"https:\/\/text.help\/qC9LvI\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Jennifer Pyne, Brand Director at Radley Yeldar, outlines four top tips to consider in her guest blog<\/span><\/a><span style=\"font-weight: 400;\">, and we think that\u2019s a great place to start!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Do you have advice for creating accessible images and infographics?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As with all non-text content, it\u2019s recommended that a text alternative is provided to allow screen readers to access the content. When it comes to images, make sure you provide an image alt tag that effectively conveys the content. In terms of infographics, it isn\u2019t user-friendly to provide a long description in an image alt tag, so you could choose to provide a text transcript on the page below the infographic, or link to a text alternative landing page or document. In this case, include a statement in the content around the infographic informing the user that a text alternative is available, and provide the link &#8211;\u00a0 <\/span><a href=\"https:\/\/text.help\/yISo5X\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">as an example, here\u2019s one of our live infographics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>When using moving imagery &#8211; how do you include print disabled audiences?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/quickref\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WCAG 2.1 guidelines<\/span><\/a><span style=\"font-weight: 400;\"> recommend the following first and foremost, when it comes to moving imagery;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018For any moving, blinking or scrolling information that (1) starts automatically, (2) lasts more than five seconds, and (3) is presented in parallel with other content, there is a mechanism for the user to <\/span><b>pause, stop, or hide it<\/b><span style=\"font-weight: 400;\"> unless the movement, blinking, or scrolling is part of an activity where it is essential\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In relation to print disabled audiences, when it comes to moving imagery, <\/span><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/audio-description-or-media-alternative-prerecorded\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the WCAG guidelines advise that an audio description or media alternative be provided<\/span><\/a><span style=\"font-weight: 400;\">. This could include audio description within the moving imagery media (a running description within the media content), or a text alternative (a full script of all the visual and auditory information contained).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Does using video and moving images make things more inaccessible for those using assistive technology like screen readers etc.?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Only if the content conveyed in those images isn\u2019t provided in an alternative format also, for example through audio description embedded in the audio track of the video or as a text alternative (as mentioned above), or if auto-playing content effectively \u2018breaks\u2019 the screen reader by making it impossible for the user to hear the speech over the audio, meaning they cannot navigate to the pause button to stop it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>I have come across Accessible Rich Internet Applications (ARIA) when looking at web accessibility best practice. What is this and how does it help?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/aria\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ARIA is a technical specification published by the World Wide Web Consortium (W3C)<\/span><\/a><span style=\"font-weight: 400;\"> that specifies how to make web content and web applications more accessible to people with disabilities. It is particularly useful for dynamic content and advanced user interface components developed with Ajax, HTML, JavaScript, and related technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cARIA is extremely useful if your website has a lot of dynamically changing content. If it\u2019s a web application then it\u2019s a must. ARIA layers on a lot of useful behaviour for screen reader users and can make all the difference between an unusable site and a very well-supported experience for blind users.\u201d &#8211; Robin Christopherson, Head of Digital Inclusion at AbilityNet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Is there any way I can provide additional support for my online visitors?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you follow the web accessibility guidelines, you&#8217;ll be creating and designing content with inclusivity in mind, and to help support your efforts, there are tools such as <\/span><a href=\"https:\/\/text.help\/SIDey2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Browsealoud<\/span><\/a><span style=\"font-weight: 400;\">, which provide online users with access to features that help them to tailor how they interact with your content. Features such as text-to-speech converts your written copy into an audio format, helping users with low vision and audio processors to engage effectively with your content. <\/span><b>Discover more about the benefits <\/b><a href=\"https:\/\/text.help\/SIDey2\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Browsealoud<\/b><\/a><b>, or <\/b><a href=\"https:\/\/text.help\/QcwIBq\" target=\"_blank\" rel=\"noopener noreferrer\"><b>try it on your own website for free<\/b><\/a><b>.<\/b><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"#\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Texthelp, we\u2019re doing what we can to help make the digital world a more inclusive place for everyone. That\u2019s why we shared our webinar at Digital Leaders Week on \u2018Making essential digital communications inclusive and accessible\u2019 with guests Robin Christopherson, Head of Digital Inclusion [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":31474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-31468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-digital-inclusion","topic-innovation","topic-tech-for-good"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping you to create an Accessible &amp; Inclusive Digital Environment | Digital Leaders<\/title>\n<meta name=\"description\" content=\"At Texthelp, we\u2019re doing what we can to help make the digital world a more inclusive place for everyone. That\u2019s why we shared our webinar at Digital Leaders Week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/helping-you-to-create-an-accessible-inclusive-digital-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping you to create an Accessible &amp; Inclusive Digital Environment\" \/>\n<meta property=\"og:description\" content=\"At Texthelp, we\u2019re doing what we can to help make the digital world a more inclusive place for everyone. 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