{"id":32119,"date":"2021-03-24T10:03:19","date_gmt":"2021-03-24T10:03:19","guid":{"rendered":"https:\/\/digileaders.com\/?p=32119"},"modified":"2021-03-24T10:07:48","modified_gmt":"2021-03-24T10:07:48","slug":"communicating-digital-understanding-the-challenges","status":"publish","type":"post","link":"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/","title":{"rendered":"Communicating digital \u2013 understanding the challenges"},"content":{"rendered":"<p>Open communication has been a key principle for us from day one. To really deliver better public services, organisations need to communicate effectively both internally and externally. We\u2019ve used the\u00a0<a href=\"https:\/\/digitalpublicservices.gov.wales\/communicating-in-the-open\/\" target=\"_blank\" rel=\"noopener\">principle of communicating openly in everything we have done in the Centre<\/a>\u00a0so far, but we also want to understand how public sector organisations across Wales are using communications to support delivery of their services, where good practice is happening and what support they may need.<\/p>\n<p>To help start to understand this we\u2019ve kicked off a short piece of work to look at some of the challenges and how the Centre could offer support around communicating digital transformation.<\/p>\n<p>&nbsp;<\/p>\n<h3>What does this look like?<\/h3>\n<p>Working with the local authorities involved with our digital squad project on accessing adult social care, we\u2019ve partnered with Perago to:<\/p>\n<ul>\n<li>Understand the barriers to communicating digital service delivery<\/li>\n<li>Explore how communication teams can support \u2018working out loud\u2019 in digital change<\/li>\n<li>Test the concept by providing hands on practical support<\/li>\n<li>Share good practice<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Early days<\/h3>\n<p>We\u2019ve started our conversations with the teams at Neath Port Talbot Council (NPT). It\u2019s still only a few days in, but the work and conversations so far have given us a really good insight into the planning that NPT has done around their digital services and the impact of Covid on these plans.<\/p>\n<p>As well as a focus on planning, insight and strategy, we\u2019ve also covered off:<\/p>\n<p><strong>Channels<\/strong>\u00a0\u2013 it\u2019s sometimes a challenge to identify channels that are easily accessible by all colleagues due to the wide variety of roles and work locations. Understanding what channels work best for what content and which audiences is key. We\u2019ve spoken about working more with video (both recorded and live) to help portray complex messages. We\u2019ve also spoken about using other Office365 products like Teams Live Events to increase leadership visibility and facilitate Q&amp;A sessions.<\/p>\n<p><strong>Content<\/strong>\u00a0\u2013 authentic, timely engaging content is always key, but the teams are also considering how content is categorised to help the \u2018cut through\u2019 of important messages. We\u2019ve discussed developing a few themed items or regular features to help develop consistent content with a rhythm and routine.<\/p>\n<p><strong>Style and Tone<\/strong>\u00a0\u2013 people like hearing from people so we\u2019ll be exploring more about how we bring out the people behind the digital services and their users. There\u2019s a lot of good work being done by good people \u2013 to make it appealing to the broader audience (internal and external) it may work to share a bit more of the personalities involved in delivery of digital.<\/p>\n<p>&nbsp;<\/p>\n<h3>Next steps<\/h3>\n<p>Over the next couple of weeks we\u2019ll be working closely with the team at Neath Port Talbot and picking up conversations with Torfaen and Blaenau Gwent to get a wider view of the challenges and needs of the teams delivering digital services.<\/p>\n<p><em>Nita Sparkes from Neath Port Talbot Council\u2019s digital team said, \u2018This is a great opportunity for us and I\u2019m really looking forward to seeing the output from this work and how it will help us to strengthen our comms strategy for the digital transformation \/ service design work currently underway.\u2019<\/em><\/p>\n<p>We know there\u2019s some great work going on in public sector organisations in Wales and their comms teams and this year has been more challenging than ever. As part of this work we want to look at how we can share ideas, approaches and challenges. If you have any thoughts or ideas on communicating change around public services in Wales or have any good examples you\u2019d like to share then please get in touch. We\u2019d love to hear from you.<\/p>\n<hr \/>\n<p>Originally <a href=\"https:\/\/digitalpublicservices.gov.wales\/communicating-digital-understanding-the-challenges\/\" target=\"_blank\" rel=\"noopener\">posted here<\/a><\/p>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/insights\/\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Open communication has been a key principle for us from day one. To really deliver better public services, organisations need to communicate effectively both internally and externally. We\u2019ve used the\u00a0principle of communicating openly in everything we have done in the Centre\u00a0so far, but we also [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":32120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-32119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","region-wales","topic-public-sector","topic-tech-for-good"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communicating digital \u2013 understanding the challenges | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Open communication has been a key principle for us from day one. To really deliver better public services, organisations need to communicate effectively both internally and externally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating digital \u2013 understanding the challenges\" \/>\n<meta property=\"og:description\" content=\"Open communication has been a key principle for us from day one. To really deliver better public services, organisations need to communicate effectively both internally and externally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T10:03:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T10:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/03\/austin-distel-gUIJ0YszPig-unsplash-scaled-e1616580139393.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise Westcott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Communicating digital \u2013 understanding the challenges\" \/>\n<meta name=\"twitter:description\" content=\"Open communication has been a key principle for us from day one. To really deliver better public services, organisations need to communicate effectively both internally and externally.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/03\/austin-distel-gUIJ0YszPig-unsplash-scaled-e1616580139393.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise Westcott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\"},\"author\":{\"name\":\"Louise Westcott\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1\"},\"headline\":\"Communicating digital \u2013 understanding the challenges\",\"datePublished\":\"2021-03-24T10:03:19+00:00\",\"dateModified\":\"2021-03-24T10:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/03\/austin-distel-gUIJ0YszPig-unsplash-scaled-e1616580139393.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\",\"url\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/\",\"name\":\"Communicating digital \u2013 understanding the challenges | Digital Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/communicating-digital-understanding-the-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/03\/austin-distel-gUIJ0YszPig-unsplash-scaled-e1616580139393.jpg\",\"datePublished\":\"2021-03-24T10:03:19+00:00\",\"dateModified\":\"2021-03-24T10:07:48+00:00\",\"description\":\"Open communication has been a key principle for us from day one. 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