{"id":32248,"date":"2021-05-19T16:35:34","date_gmt":"2021-05-19T15:35:34","guid":{"rendered":"https:\/\/digileaders.com\/?p=32248"},"modified":"2021-05-20T12:45:44","modified_gmt":"2021-05-20T11:45:44","slug":"how-to-make-the-right-decisions-about-hybrid-working","status":"publish","type":"post","link":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/","title":{"rendered":"How to make the right decisions about hybrid working"},"content":{"rendered":"

Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?<\/span><\/p>\n

This is one of the many decisions we will all have to navigate as we transition to hybrid working. A blend of face to face and digital sounds like a very desirable solution as we edge our way out of lockdown, yet it prompts as many questions as it does answers.\u00a0 And there are other, bigger issues to work through, which many of the charities we work with have been talking about recently. How do you decide when to focus on face to face versus online, how much choice should you offer and how can you make sure that doing things in both ways doesn’t create more siloes?<\/span><\/p>\n

These are some of the questions we\u2019re exploring through the survey to build <\/span>The Charity Digital Skills Report<\/span><\/a>. If you\u2019re from a charity or nonprofit organisation we\u2019re keen to hear how your use of digital has changed over the last year and what your plans for the future are so that we can build a picture of trends across the sector. Ahead of the results I wanted to find out how charities are approaching the future of work and what this means for their business models.\u00a0<\/span><\/p>\n

 <\/p>\n

Use hybrid to raise your game<\/h2>\n

Hybrid shouldn\u2019t be choice for the sake of choice. It\u2019s an opportunity to rethink how doing things face to face and digitally can create better outcomes.\u00a0<\/span><\/p>\n

For Anita Kerwin-Nye,\u00a0 Executive Director of Strategy, Engagement and Commercial at <\/span>YHA<\/span><\/a>, the pandemic has led her team to evaluate many aspects of how they work. Digital offers efficiencies such as reducing travel budgets and growing online training and its helped them increase diversity, recruiting staff from a wider range of geographical areas and creating new virtual volunteering roles that supported the Duke of Edinburgh Award and wider social action.\u00a0<\/span><\/p>\n

Kerwin-Nye says organisations must put the needs of the people they serve at the heart of developing hybrid approaches. During lockdown her colleagues had to ramp up their use of digital to deal with thousands of requests for refunds, holiday moves and queries from YHA hostels\u2019 customers. Kerwin-Nye says, \u2018As we review learning from last year we will be putting in place a 3 year programme of work to further develop user experience that combines digital and phone support with the face to face user experience that is our core reason for being.\u2019\u00a0<\/span><\/p>\n

Deciding when to offer digital or more traditional solutions needs to be informed by user research.\u00a0 It\u2019s a question of access and also which channels people will find most reassuring. Some of YHA\u2019s members and customers may not use digital and Kerwin-Nye and her colleagues want to offer a range of options to make their services inclusive but also so they can better serve the people they work with. \u2018Some families and groups are more nervous about coming to YHA or have specific access requests and want to talk to someone,\u2019 points out Kerwin-Nye. \u2018For some that will include digital approaches including webchats but for others it will always be by phone.\u2019<\/span><\/p>\n

 <\/p>\n

Inclusion is a must<\/h2>\n

As we\u2019ve seen in several recent news stories employees are becoming more vocal about speaking out against the companies they work for. In April a third of Basecamp\u2019s employees decided to leave <\/span>after their CEO banned political discussions.<\/span><\/a>\u00a0<\/span><\/p>\n

Stories like these are yet another sign that the balance of power between employers and employees has shifted. This is a key consideration for hybrid working. Leaders need to make inclusion a priority when initiating new ways of working, ensuring that groups and individuals don\u2019t end up disadvantaged.\u00a0 If they get this wrong then it could lead to reputational blowback. When assessing the risks of a return to work we need to give as much thought to making our offices safe as to where and how we are asking people to work.\u00a0<\/span><\/p>\n

What makes this hard is that offering employees complete choice can create additional overheads. I am all for choice,\u00a0 but to resource it should employers pay for office chairs and superfast broadband both in homes and in offices?\u00a0\u00a0<\/span><\/p>\n

During the pandemic work has changed from being place based to a collective endeavour centred on shared values and purpose. As we shift to hybrid working leaders will need to be aware of their preferences and biases and how these could influence where employees work. For example, are people coming into the office because the CEO likes it, or because they are genuinely more productive there? What\u2019s going to create a better outcome?\u00a0<\/span><\/p>\n

Done right, hybrid working offers the chance for all employees to be heard, if leaders give them the space to speak up. Paru Naik, Director at the <\/span>MS Trust<\/span><\/a>, has seen this in action in her workplace. Her organisation has introduced walk and talk meetings and garden pub meet ups and encouraged employees to post about their experiences on their health and\u00a0 wellbeing teams board online. Naik says that is, \u2018where I have discovered a new emerging voice \u2013 those who are usually too shy to speak.\u2019\u00a0<\/span><\/p>\n

 <\/p>\n

Test, learn and improve<\/h2>\n

Eugenie Harvey, CEO of <\/span>The Funding Network<\/span><\/a>, shifted their live crowdfunding events online once lockdown started. She and her team were delighted that this opened up a whole new audience across the UK. Attendance increased by 71% and they saw a 67% increase in funds raised at flagship events.\u00a0<\/span><\/p>\n

Harvey and her team are planning a gradual move to hybrid events by March 2022 and will be testing elements of this beforehand. She plans to take it slow so that neither the face to face nor online audience feels like the poor relation. \u2018The last thing we want is to move to hybrid too soon and risk offering a disappointing experience, \u2018she says. \u2018We\u2019ll take our time and get it right, while maintaining the momentum that the move to virtual events has created.\u2019\u00a0<\/span><\/p>\n

As part of the move to hybrid Harvey and her colleagues want to keep doing what they\u2019ve been able to do better. The efficiency of meeting on Zoom means they\u2019ve been able to double the time they spend supporting the small charities who pitch at their events, which Harvey feels has contributed to the increase in fundraising. She intends to continue this after the pandemic.\u00a0<\/span><\/p>\n

All of this shows how learning from the adaptations you\u2019ve made during the pandemic and testing different ways of going hybrid will be vital to its success.\u00a0<\/span><\/p>\n

 <\/p>\n

What next?<\/h2>\n

Going hybrid offers lots of exciting opportunities, as well as risks which need to be managed. It\u2019s a chance for us all to reinvent how we work and how we can better serve the people we support. Their needs are likely to change several times over the next year so we must be ready to adapt. Hybrid is a journey, not a destination.<\/span><\/p>\n

\n

More thought leadership <\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms? This is one of the many decisions we […]<\/p>\n","protected":false},"author":51,"featured_media":32260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-32248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-diversity","topic-digital-skills","topic-transformation"],"acf":[],"yoast_head":"\nHow to make the right decisions about hybrid working | Digital Leaders<\/title>\n<meta name=\"description\" content=\"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make the right decisions about hybrid working\" \/>\n<meta property=\"og:description\" content=\"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T15:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T11:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-40-e1621438502406.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louise Westcott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to make the right decisions about hybrid working\" \/>\n<meta name=\"twitter:description\" content=\"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-40-e1621438502406.png\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise Westcott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\"},\"author\":{\"name\":\"Louise Westcott\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1\"},\"headline\":\"How to make the right decisions about hybrid working\",\"datePublished\":\"2021-05-19T15:35:34+00:00\",\"dateModified\":\"2021-05-20T11:45:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\"},\"wordCount\":1207,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\",\"url\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\",\"name\":\"How to make the right decisions about hybrid working | Digital Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png\",\"datePublished\":\"2021-05-19T15:35:34+00:00\",\"dateModified\":\"2021-05-20T11:45:44+00:00\",\"description\":\"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?\",\"breadcrumb\":{\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage\",\"url\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png\",\"contentUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png\",\"width\":800,\"height\":450,\"caption\":\"Hybrid working\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digileaders.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to make the right decisions about hybrid working\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digileaders.com\/#website\",\"url\":\"https:\/\/digileaders.com\/\",\"name\":\"Digital Leaders\",\"description\":\"We Lead Transformation\",\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digileaders.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digileaders.com\/#organization\",\"name\":\"Digital Leaders\",\"url\":\"https:\/\/digileaders.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg\",\"contentUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg\",\"width\":3000,\"height\":2992,\"caption\":\"Digital Leaders\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalleadersprogramme\",\"https:\/\/x.com\/DigiLeaders\",\"https:\/\/www.linkedin.com\/groups\/6527637\/\",\"https:\/\/www.youtube.com\/channel\/UCK1pUziPGg9J8R1S0FhBgiQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1\",\"name\":\"Louise Westcott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g\",\"caption\":\"Louise Westcott\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to make the right decisions about hybrid working | Digital Leaders","description":"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/","og_locale":"en_GB","og_type":"article","og_title":"How to make the right decisions about hybrid working","og_description":"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?","og_url":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/","og_site_name":"Digital Leaders","article_publisher":"https:\/\/www.facebook.com\/digitalleadersprogramme","article_published_time":"2021-05-19T15:35:34+00:00","article_modified_time":"2021-05-20T11:45:44+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-40-e1621438502406.png","type":"image\/png"}],"author":"Louise Westcott","twitter_card":"summary_large_image","twitter_title":"How to make the right decisions about hybrid working","twitter_description":"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?","twitter_image":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-40-e1621438502406.png","twitter_creator":"@DigiLeaders","twitter_site":"@DigiLeaders","twitter_misc":{"Written by":"Louise Westcott","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#article","isPartOf":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/"},"author":{"name":"Louise Westcott","@id":"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1"},"headline":"How to make the right decisions about hybrid working","datePublished":"2021-05-19T15:35:34+00:00","dateModified":"2021-05-20T11:45:44+00:00","mainEntityOfPage":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/"},"wordCount":1207,"commentCount":2,"publisher":{"@id":"https:\/\/digileaders.com\/#organization"},"image":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage"},"thumbnailUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/","url":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/","name":"How to make the right decisions about hybrid working | Digital Leaders","isPartOf":{"@id":"https:\/\/digileaders.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage"},"image":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage"},"thumbnailUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png","datePublished":"2021-05-19T15:35:34+00:00","dateModified":"2021-05-20T11:45:44+00:00","description":"Recently I\u2019ve been thinking about when to have that first real life work meeting. When should I do it, what\u2019s the safest way to have it and how am I going to find the time inbetween Zooms?","breadcrumb":{"@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#primaryimage","url":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png","contentUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2021\/05\/Untitled-presentation-42-e1621510947926.png","width":800,"height":450,"caption":"Hybrid working"},{"@type":"BreadcrumbList","@id":"https:\/\/digileaders.com\/how-to-make-the-right-decisions-about-hybrid-working\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digileaders.com\/"},{"@type":"ListItem","position":2,"name":"How to make the right decisions about hybrid working"}]},{"@type":"WebSite","@id":"https:\/\/digileaders.com\/#website","url":"https:\/\/digileaders.com\/","name":"Digital Leaders","description":"We Lead Transformation","publisher":{"@id":"https:\/\/digileaders.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digileaders.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/digileaders.com\/#organization","name":"Digital Leaders","url":"https:\/\/digileaders.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/#\/schema\/logo\/image\/","url":"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg","contentUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg","width":3000,"height":2992,"caption":"Digital Leaders"},"image":{"@id":"https:\/\/digileaders.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalleadersprogramme","https:\/\/x.com\/DigiLeaders","https:\/\/www.linkedin.com\/groups\/6527637\/","https:\/\/www.youtube.com\/channel\/UCK1pUziPGg9J8R1S0FhBgiQ"]},{"@type":"Person","@id":"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1","name":"Louise Westcott","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g","caption":"Louise Westcott"}}]}},"_links":{"self":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts\/32248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/comments?post=32248"}],"version-history":[{"count":0,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts\/32248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/media\/32260"}],"wp:attachment":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/media?parent=32248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}