{"id":32440,"date":"2021-07-27T11:32:27","date_gmt":"2021-07-27T10:32:27","guid":{"rendered":"https:\/\/digileaders.com\/?p=32440"},"modified":"2021-07-29T16:31:09","modified_gmt":"2021-07-29T15:31:09","slug":"drive-to-thrive-what-government-and-aston-martin-formula-one-racing-have-in-common","status":"publish","type":"post","link":"https:\/\/digileaders.com\/drive-to-thrive-what-government-and-aston-martin-formula-one-racing-have-in-common\/","title":{"rendered":"Drive to thrive: What Government and Aston Martin Formula One racing have in common"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><i>The world of international motorsport has a surprising amount of parallels to the public sector in using digital transformation to drive performance. <\/i><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">When Britain\u2019s legendary Silverstone race track <a href=\"https:\/\/www.telegraph.co.uk\/formula-1\/2021\/01\/07\/silverstone-racetrack-ascot-racecourse-offerto-used-covid-19\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">offered its services as a COVID-19 vaccination center<\/span><\/a> in January this year, the worlds of elite motorsport and government pandemic response momentarily collided. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As it turned out, Silverstone was surplus to requirements for the vaccine program. But it wasn\u2019t the last time this year that the UK public sector met the glamour of the Grand Prix. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">I recently had the pleasure of participating in the <a href=\"https:\/\/week.digileaders.com\/talks\/the-drive-to-thrive-in-the-data-deluge-from-formula-onetm-to-government-services\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Digital Leaders Lecture in Parliament<\/span><\/a>, the centerpiece of a week of events focused on leading through digital transformation. Joining me on the panel were Rox Heaton, director for digital data and technology at the Cabinet Office, and Ruth Studley, head of analysis for the COVID-19 infection survey at the Office of National Statistics. Delivered by Rob Walker, Cognizant\u2019s managing director for UK and Ireland, the lecture explored the digital transformation of one of Britain\u2019s most iconic motor racing brands, Aston Martin Formula One\u2122 \u2013 of which Cognizant is <a href=\"https:\/\/www.linkedin.com\/pulse\/aston-martin-returns-f1-grid-cognizant-brian-humphries\/?sf135684934=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">proudly the title sponsor<\/span><\/a>. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Using Rob\u2019s lecture as a catalyst, in this blog, I reflect on the three key attributes used by Aston Martin Formula One that could also be put to work in the public sector, to accelerate progress towards a more just and equal society.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><span class=\"s1\">Automating basic processes means more money for what matters<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">At first glance, the high-octane world of international motorsport couldn\u2019t be farther from the world of public service. But look closer, and the parallels become quite uncanny. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">If you\u2019re not familiar with Formula One, for example, you might not know that participating teams are subject to <a href=\"https:\/\/www.formula1.com\/en\/latest\/article.the-2021-f1-cost-cap-explained-what-has-changed-and-why.5O1Te8udKLmkUl4PyVZtUJ.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">stringent cost caps<\/span><\/a> that limit how much they can spend. With the performance of the car paramount, any cost savings the team can make in its day-to-day operations can be directed into design and engineering to shave vital milliseconds off lap times. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><br \/>\nThe public sector likewise has to operate under severe financial restraints \u2013 with budgets actively shrinking in many areas. Government organizations need every penny for front line services, but vast amounts of budget are swallowed up by legacy systems and processes. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Aston Martin Formula One is tackling this problem by using techniques like robotic process automation (RPA) to automate basic activities, freeing time and expertise to focus on the core task of designing and building a world-beating car. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Government can similarly benefit greatly from RPA, for example by automating away the hours spent rekeying data into different systems. Rox Heaton observed that getting the right data to the right user at the right time can reduce technology and cloud costs, as well as enabling better and faster decision-making.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><span class=\"s1\">The pandemic brings pit stop-style agility to government<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Agility is another area where Formula One teams lead the world. If you\u2019ve ever watched a pit stop tire change, you\u2019ll surely have been blown away by the speed, efficiency and precision with which this crucial maneuver is carried out. Every millisecond counts, and as Rob pointed out, a few weeks ago the pit stop was a deciding factor in Aston Martin\u2019s Sebastian Vettel beating current world champion Lewis Hamilton in the <a href=\"https:\/\/www.formula1.com\/en\/results.html\/2021\/races\/1067\/monaco\/race-result.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Monaco Grand Prix<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The pandemic forced an incredible pace of change that showed just what the public sector is capable of when under pressure to deliver, akin to replacing a set of metaphorical tires in under two seconds. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Here in the UK, the tax authority HMRC rolled out the Coronavirus Job Retention Scheme on 20<\/span><span class=\"s3\"><sup>th<\/sup><\/span><span class=\"s1\"> March 2020, protecting jobs and incomes even before the first national lockdown was announced. The vaccination program has been executed at similar speed \u2013 as I write, 43.1 million UK adults have had at least one shot since the program began on 8<\/span><span class=\"s3\"><sup>th<\/sup><\/span><span class=\"s1\"> December 2020. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ruth Studley also spoke of the speed at which the Office of National Statistics was able to set up the national COVID-19 infection survey. Like the pit team, she and her team adopted a collaborative and single-minded approach to developing the survey, which updates the government and the nation weekly on the numbers of people testing positive for COVID-19. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Much of this has been down to Government\u2019s embrace of digital technologies to work faster, more creatively and more collaboratively. A cultural shift towards agile and collaborative working is part of that, and something I\u2019m sure we\u2019ll see more of in government post-pandemic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><span class=\"s1\">Data innovation drives new levels of speed and performance<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">But perhaps the biggest driver of transformation \u2013 in both motorsport and government \u2013 is innovative use of data. The F1 cost cap makes extensive use of a real-world wind tunnel prohibitive, so Aston Martin Formula One instead uses vast amounts of sensor data to simulate driving conditions and predict performance. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">This data feeds a digital twin of the car that allows designers and engineers to evaluate the impact of any proposed changes before they\u2019re applied to the real-world model. It means Aston Martin can move fast to implement changes, confident they will contribute to improved performance. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The use of vast amounts of data to predict and improve performance is something we\u2019re starting to see happen in the public sector, too \u2013 especially in healthcare. In another Digital Leaders Week presentation, Cognizant CTO for AI, Dr. Babak Hodjat, spoke about our work with Oxford University to <a href=\"https:\/\/week.digileaders.com\/talks\/ai-for-good-the-pandemic-response-and-its-future\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">apply evolutionary AI techniques to pandemic data<\/span><\/a>, to predict the outcomes of different emergency response policies. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The use of data is of course even more sensitive in healthcare than it is in F1 \u2013 we\u2019re talking about people\u2019s most personal information, rather than engineering secrets. But with appropriate security, privacy and consent mechanisms in place, AI can be applied to anonymized health data sets to find linkages, patterns and predictions, helping governments to respond faster and better to the changing needs of the population. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">That potential is only going to grow as digital health devices \u2013 from fitness trackers to pulse oximeters \u2013 produce more data for analysis. Governments that repay public trust by using that data securely and for good will be in pole position to tackle not just another pandemic, but also rising issues of chronic disease and health inequality. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Watch Rob Walker deliver the 2021 Digital Leaders Lecture in Parliament <a href=\"https:\/\/week.digileaders.com\/talks\/the-drive-to-thrive-in-the-data-deluge-from-formula-onetm-to-government-services\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">here<\/span><\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/insights\/\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of international motorsport has a surprising amount of parallels to the public sector in using digital transformation to drive performance. When Britain\u2019s legendary Silverstone race track offered its services as a COVID-19 vaccination center in January this year, the worlds of elite motorsport [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":32454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-32440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-public-sector","topic-government","topic-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive to thrive: What Government and Aston Martin Formula One racing have in common | Digital Leaders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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