{"id":32772,"date":"2021-11-04T14:43:36","date_gmt":"2021-11-04T14:43:36","guid":{"rendered":"https:\/\/digileaders.com\/?p=32772"},"modified":"2022-09-07T14:37:11","modified_gmt":"2022-09-07T13:37:11","slug":"sense-and-sustainability-how-to-green-our-digital-work","status":"publish","type":"post","link":"https:\/\/digileaders.com\/sense-and-sustainability-how-to-green-our-digital-work\/","title":{"rendered":"Sense and sustainability \u2013 how to \u2018green\u2019 our digital work"},"content":{"rendered":"<h3>Acknowledging feelings<\/h3>\n<p>Frequently nowadays I am overcome with worry for my children. This is a natural state of mind for most parents, however, for the purposes of this article I am referring to ecological crises and how to make sense of our working lives.<\/p>\n<p>The Climate Change Empowerment Handbook (Australian Psychological Society, 2017) is a really helpful guide to cope with what, for many of us, must be feelings of great anxiety, concern for others, despair or apathy. I particularly like the\u00a0<strong>C<\/strong>\u00a0and\u00a0<strong>V<\/strong>\u00a0of their\u00a0<strong>ACTIVATE\u00a0<\/strong>framework:<\/p>\n<ul>\n<li>\u201cCreate social norms about protecting the environment so that people see that \u2018everyone is doing it\u2019 and \u2018it\u2019s normal to be green\u2019.<\/li>\n<li>Value it\u00a0\u2013 show people how their core values are often linked to other values that are about restoring a safe climate, and that caring about these issues actually reinforces their core values.\u201d<\/li>\n<\/ul>\n<p>I use all of the\u00a0<strong>ACTIVATE<\/strong>\u00a0recommendations in this article, as sub-titles (not in order), in my own attempt to \u2018green\u2019 our digital world of work.<\/p>\n<p>&nbsp;<\/p>\n<h3>Talking about ecological crises to break the collective silence<\/h3>\n<p>Australia is burning as I write. My sister lives there. In the peer-reviewed academic paper \u201cQuantifying the consensus on anthropogenic global warming in the scientific literature\u201d, Cook et al. (2013) found that, of about 12,000 climate scientists \u201c97.1% endorsed the consensus position that humans are causing global warming\u201d, and that \u201cthe number of papers rejecting the consensus \u2026 is a vanishingly small proportion of the published research.\u201d The IPCC has also built a scientific consensus and has accurately predicted temperature rises for decades.<\/p>\n<p>Denial worries me (internet \u2018science\u2019 is not peer-reviewed of course). Walker and Leviston\u2019s (2019) article \u201cThere are three types of climate change denier, and most of us are at least\u00a0one\u201d is useful for dealing with one\u2019s own and others\u2019 states of mind. It is helping me deal better, in my own mind, with my denying brother-in-law whose livelihood is dependent on fossil fuels and race cars. The article describes my own kind of denial \u2013 when I am overcome with not knowing what to do. The authors call it \u201c<strong><a href=\"https:\/\/www.liebertpub.com\/doi\/10.1089\/eco.2014.0048\" target=\"_blank\" rel=\"noopener noreferrer\">dissociation<\/a><\/strong>. Ignoring the moral imperative to act.\u201d I think for some it is triggered by cognitive dissonance, pretending it isn\u2019t happening, the head-in-sand tactic.<\/p>\n<p>The Common Cause Foundation in its UK Values Survey (2016) found that of 1,000 people asked, \u201c74% of people value compassionate values &lt;such as \u2018protection of nature\u2019&gt; over selfish values &lt;such as wealth&gt;\u201d. Our values underpin our concern and our behaviour. And yet, of those same people, 77% believe their fellow citizens hold selfish values to be more important. I conclude that this belief in itself is silencing us. The website\u00a0<strong><a href=\"http:\/\/www.commoncausefoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Common Cause Foundation<\/a><\/strong>\u00a0has some inspiring quotes on the home page from current influential people.<\/p>\n<p>So what can we do? As service providers rather than policy makers, we cannot determine government spending but we can talk to every person we meet in government. Everyone I talk to seems immensely relieved that I\u2019ve started the conversation, as if it\u2019s a sackable offence to care, and so must be kept secret. We can nudge our politicians and policy friends along, step by step, now, every day.<\/p>\n<p>The greatest problem we have is political will and apathy. The protests are addressing that \u2013 even Boris Johnson\u2019s father supported and attended the recent London climate actions \u2013 and making it easier for people to talk about ecological crises and climate breakdown. There is a growing global wave of support.<\/p>\n<p>Silence and denial lead to a dangerous future! Imagine what we could do if we all talked to each other! So let\u2019s talk!<\/p>\n<p>&nbsp;<\/p>\n<h3>Inspiring positive visions, and valuing core values<\/h3>\n<p>How\u00a0<em>exactly<\/em>\u00a0can we talk about it? I believe the most powerful influence we can have on behaviour change, in every walk of life, is to tell stories.<\/p>\n<p>We could tell stories about how we never see insects on our windscreens anymore (the car was splattered with them in my childhood), or how the vibrant coral reefs my father used to see 30 years ago are now pale and broken. But these stories make us sad and trigger apathy.<\/p>\n<p>Or we could inspire colleagues by telling new stories about amazing projects. As a thought exercise, imagine a future project that is relevant to your colleagues\u2019 realm of influence and set of core values, and then find a similar real project in the world that could be presented at a lunchtime gathering. For example, I wish for millions more mini-farms. There must be new school farms in the world that receive extra funding reward from government for including sustainable food production in the curriculum, where the attendance of the children involved has improved, as well as their mental health. Tell that story.<\/p>\n<p>Understand the side benefits of projects; cities like Freiburg have already achieved incredible progress in their cityscape and public transport that makes the UK look embarrassingly amateur. Freiburg saves money on transport infrastructure, and not only carbon emissions but obesity and health costs there have dropped significantly, because of transport transformation. A myriad of core values are serviced here.<\/p>\n<p>&nbsp;<\/p>\n<h3>Creating social norms about being green<\/h3>\n<p>I think \u2018talking green\u2019 is already becoming a social norm. We need \u2013 now \u2013 green\u00a0<em>action<\/em>\u00a0to become a social norm.<\/p>\n<p>Fundamental to sustainability and adaptation planning is a labour shift to protect, restore and fund nature, for its own value, and in order to sustain life for humans. I suggest that there is huge potential in the public services digital space to support the adaptation required; we can build the external or internal-facing services to support the policies of protecting, restoring and funding.<\/p>\n<p>What do I mean by labour shift? World War II is an example of labour shift. The men went off to fight, the women came out of the home to work the land and engineer ammunitions; my own grandfather taught them how to use the machinery in the Woolwich Arsenal. All non-essential work was shifted to prioritised work for a massive war effort. Whether we agree with the objectives of that project or not, we managed to completely reshape the labour force and get the job done \u2013 it was a social norm to work in that way.<\/p>\n<p>Therefore, we can do it again. The scale of labour shift required to protect, restore and fund nature is apparently equivalent to WWII and the moon race projects rolled into one.<\/p>\n<p>In addition, it can be done because it has been done in places like Freiburg; we have all the technology we need\u00a0<em>already<\/em>.<\/p>\n<p>Imagine a scenario where the thousands of people employed by and promoting the mad, mad epidemic of swollen lips and plucked and painted eyebrows (the so-called beauty industry) were redeployed to insulate homes. We\u2019d all be more beautiful, cosy and sustainable by next winter. There are probably few non-essential jobs; I chose the one above, a personal bug-bear, to make my point about labour being diverted to the most urgent works, such as housing retrofit (see the Green Building Council\u2019s \u201cZero Carbon\u201d, 2018)<\/p>\n<p>I am not suggesting we all become chick pea farmers or house insulators \u2013 I enjoy the skill set I\u2019ve honed over the years and want to make good use of it and \u2026. it is needed. We don\u2019t all need to change profession, just our sensibilities.<\/p>\n<p>Everybody everywhere, to meet the labour shift required, needs to \u2018green up\u2019 the job\u00a0<em>they are already in<\/em>. In this way, working on sustainable interventions will become more and more a social norm and business-as-usual. Greening our jobs means diverting our digital efforts.<\/p>\n<p>To do that, we need to have the audacity and courage to question what we do; measuring against the SDGs can help us ( \u201cGovernment as a public service\u201d, Suzanne Maxted, 2017, at\u00a0<strong><a href=\"https:\/\/digileaders.com\/government-public-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">DigiLeaders<\/a><\/strong>) Does this new digital service support a better living environment for future generations? Or shall we paint more eyebrows and give people ever more senseless and unnecessary government administration work to do online?<\/p>\n<p>I\u2019ll explain by way of example. Estonia are removing senseless administration i.e. the idea of citizens having to toil away applying for government services, thereby freeing up people\u2019s time to do more important things. Estonia\u2019s new parents automatically receive child benefit; the effort freed up from developing a citizen-facing digital application service could be diverted to providing digital support for an initiative that helps create a better world. For instance, we could seek the necessary digital consents to do away with valueless form filling, and connect, digitally, those new parents to local community and environmental projects that bring parents and their new babies together. All those people then become part of community-based decision-making, sharing and governance, in collaboration with the local authority. Imagine the value in that. And we digital people could help make that happen. But only if we are brave.<\/p>\n<p>Oh! Indulge me now. Let me at the data architecture to help subsidise farmers repurpose their land and grow more plant food for humans. Let me be the one, please, to specify the enterprise architecture to fund schools to do the same and connect the young ones to local food production? This is what I mean by \u2018greening\u2019 our jobs.<\/p>\n<p>Every day, let\u2019s encourage new sustainability and environmental policies that generate greener work opportunities for us, and engineer partnerships across government and communities, for instance, between Education and DEFRA, to kickstart school farm funding.<\/p>\n<p>We can build the digital services to support the new environmental policies. We must be ready, informed and prepared to support our government colleagues as the policies come through.<\/p>\n<p>&nbsp;<\/p>\n<h3>Engaging with nature<\/h3>\n<p>Finally, enable yourself and others, every day, to directly experience the benefits of protecting, restoring and funding nature. One way to do this is to connect more with, and notice, nature \u2013 try \u2018walking meetings\u2019 with our colleagues through the park and touch those extraordinary CO2 eating machines called trees. Experience together the well-being benefits of say, moss art covering a wall in an eco-fitted office.<\/p>\n<p>It has been proven that people\u2019s well-being and productivity increase when they are more connected to nature, and that they are more inclined to pro-environmental behaviours. For evidence, look at \u201cFlourishing in nature: A review of the benefits of connecting with nature and its application as a wellbeing intervention\u201d (Capaldi et al, 2015), \u201cConservation Volunteers\u2019 Connection to Nature\u201d (Giuney and Oberhauser, 2009) or at Khoo Teck Puat Hospital (<strong><a href=\"https:\/\/living-future.org\/biophilic\/case-studies\/award-winner-khoo-teck-puat-hospital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Living Future<\/a><\/strong>) to understand what I mean.<\/p>\n<p>&nbsp;<\/p>\n<h3>Acting personally and collectively, and the time is now<\/h3>\n<p>We must wake up to the emergency that has befallen us and act today, not tomorrow. And we must, as my friend says, look at all our decisions, at work and at home, though a \u2018net zero\u2019 lens. I want to tell the story that I helped build better public services to administer school farms, sustainable homes and forest regeneration \u2013 things we know in our hearts are good and right things to do in our efforts to make the world a better place. I want my work to feel important not only to me, but to the children \u2013 the people who are the Greta Generation.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/insights\/\">More thought leadership <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acknowledging feelings Frequently nowadays I am overcome with worry for my children. This is a natural state of mind for most parents, however, for the purposes of this article I am referring to ecological crises and how to make sense of our working lives. The [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":32773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-32772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-net-zero","topic-sustainability","topic-tech-for-good","topic-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sense and sustainability \u2013 how to \u2018green\u2019 our digital work | Digital Leaders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/sense-and-sustainability-how-to-green-our-digital-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sense and sustainability \u2013 how to \u2018green\u2019 our digital work\" \/>\n<meta property=\"og:description\" content=\"Frequently nowadays I am overcome with worry for my children. 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