{"id":33897,"date":"2022-10-11T11:31:33","date_gmt":"2022-10-11T10:31:33","guid":{"rendered":"https:\/\/digileaders.com\/?p=33897"},"modified":"2022-10-11T11:31:33","modified_gmt":"2022-10-11T10:31:33","slug":"data-and-the-future-of-work","status":"publish","type":"post","link":"https:\/\/digileaders.com\/data-and-the-future-of-work\/","title":{"rendered":"Data and the future of work"},"content":{"rendered":"

When was the last time you looked at your approach to KPIs through the lens of\u2026 what if what we are measuring needs to change? Hear me out\u2026<\/span>\u00a0<\/span><\/p>\n

As leaders, we tend to get really comfortable with what we\u2019ve always measured.\u00a0<\/span>\u00a0<\/span><\/p>\n

Pipeline
\n<\/span><\/i><\/i>YoY Growth
\n<\/span><\/i>MQL to SQL conversion
\n<\/span><\/i>Website traffic
\nE<\/span><\/i>mployee retention
\nC<\/span><\/i>ost per customer acquisition
\n<\/span><\/i>Net Promoter Score
\nE<\/span><\/i>mployee Pulse Scores
\n<\/span><\/i>\u2026 and so on and so forth<\/span><\/i>\u00a0<\/span><\/p>\n

In fact, many times, we bring these KPIs with us from company to company. We join a new firm, hone our strategy, examine existing departmental performance, and rally our teams around the weekly and monthly KPIs we will examine to track efficacy against goals. Different company. Different team. But all too often, the exact same KPIs we\u2019ve always tracked.<\/span>\u00a0<\/span><\/p>\n

But here\u2019s the thing\u2026<\/span>\u00a0<\/span><\/p>\n

We know the business world is in a revolution. Companies are evolving their models at a rapid clip. The pace of innovation is accelerating at lightning speed. Teams are working, collaborating, and partnering today in a way they never have before. New business concepts like hybrid work, asynchronous schedules, distributed workforces, to name a few, have become critical parts of our new vernacular.<\/span>\u00a0<\/span><\/p>\n

And if our businesses, people, and worlds have fundamentally shifted, then what we measure needs to change.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

If we remain tethered to tried-and-true KPIs \u2014 like those listed above \u2014 we are only measuring a small fraction of our current reality.<\/span>\u00a0<\/span><\/p>\n

So how can we re-examine how we are leveraging data and advanced analytics solutions to fuel our next era of growth? Here are 3 places to begin:<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Elevate that which scares you<\/h3>\n

Data can show us the parts of our business that are in need of our greatest attention. Customer churn increases tell us to look at things like customer service, product impact, pricing, competitor landscape, etc. Employee quits force our attention towards things like culture, leadership, and benefits. Slow product release cycles require us to look at our SDLC, team methodologies, and organizational bottlenecks.<\/span>\u00a0<\/span><\/p>\n

But what if we elevated the things we are most\u00a0<\/span>afraid<\/span><\/i>\u00a0of before they happen? Using data to measure things like:<\/span>\u00a0<\/span><\/p>\n