{"id":34604,"date":"2023-07-26T13:56:43","date_gmt":"2023-07-26T12:56:43","guid":{"rendered":"https:\/\/digileaders.com\/?p=34604"},"modified":"2023-07-26T13:59:03","modified_gmt":"2023-07-26T12:59:03","slug":"unlock-the-power-of-digital-ethics-to-build-and-maintain-trust-in-digital-identity-adoption","status":"publish","type":"post","link":"https:\/\/digileaders.com\/unlock-the-power-of-digital-ethics-to-build-and-maintain-trust-in-digital-identity-adoption\/","title":{"rendered":"Unlock the power of digital ethics to build and maintain trust in digital identity adoption"},"content":{"rendered":"

In today’s digital era, establishing trust online is of utmost importance as individuals increasingly interact with organisations through digital channels. When considering identity, we often think of the usernames and passwords which characterise our interactions today. We create unique representations of ourselves to access services or purchase products, and the process is often repeated for each unique interaction to prove who we are.\u00a0<\/span><\/p>\n

We’re heading towards a future where we can verify ourselves, and manage our own single, trusted digital identity. This has the potential to establish trust between citizens and organisations in real time with ease. This is why identity is referred to as the missing layer of the internet, and the potential to deliver this missing layer is an exciting prospect. In a <\/span>recent survey<\/span><\/a> we conducted of 100 technology decision makers, 85% of respondents agreed with this feeling and said that user-centric ecosystems that enable a user to create, manage and share their own identity is part of the evolution of trusted digital services.\u00a0<\/span><\/p>\n

Digital identity services play a pivotal role in redefining services, streamlining processes, and unlocking economic value, and for most it isn\u2019t a new concept. But in many organisations, a single corporate digital identity that contains both trusted and verifiable credentials about individuals and entities feels a long way off.\u00a0<\/span><\/p>\n

The rapid growth in digital identity adoption has raised critical questions about data privacy, security and ethics. The adoption of digital ethics is fundamental to enabling organisations to make the next step towards a truly connected future, by building trust and increasing and sustaining high levels of adoption of digital identity services.<\/span><\/p>\n

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Digital ethics<\/h3>\n

Digital ethics is seen as the moral compass that guides our actions and decisions in the digital world, acting as a continual process of identifying, prioritising and managing the risks and opportunities that technology and data use pose to people, society and the environment.<\/span><\/p>\n

Adopting an ethics-by-design approach towards digital services is one of the most important ways organisations can lead the way. Ethics-by-design creates a way to develop technology that is fundamentally ethical. It involves breaking down the design process into its separate stages and requires us to understand users’ values, beliefs and expectations with a regard to data use, technology, and what improves or reduces trust. A myriad of standards for responsible data use and trustworthy technology have emerged over the last decade, and now provide largely consistent digital ethics principles.\u00a0<\/span><\/p>\n

Sopra Steria describes these principles in our digital ethics categories:<\/span><\/p>\n