{"id":34809,"date":"2023-09-13T11:48:54","date_gmt":"2023-09-13T10:48:54","guid":{"rendered":"https:\/\/digileaders.com\/?p=34809"},"modified":"2023-09-13T11:48:54","modified_gmt":"2023-09-13T10:48:54","slug":"streamlining-digital-interactions-how-digital-identity-can-change-the-citizen-and-consumer-experience","status":"publish","type":"post","link":"https:\/\/digileaders.com\/streamlining-digital-interactions-how-digital-identity-can-change-the-citizen-and-consumer-experience\/","title":{"rendered":"Streamlining digital interactions: how digital identity can change the citizen and consumer experience"},"content":{"rendered":"

Traditional identity models have long been the cornerstone of authentication and identification processes relying on passwords, personal information or PINs. However, these approaches have their limitations, leaving individuals and organisations vulnerable to potential identity theft, fraud, and data breaches.<\/span><\/p>\n

In today\u2019s increasingly digital world, identity verification is a fundamental aspect of our daily lives, from online banking to buying goods and services. Approximately\u00a0<\/span>one in four people<\/span><\/a>\u00a0in the UK do not have traditional identity documents such as a passport or a driving license, yet according to\u00a0<\/span>Statista<\/span><\/a>, 93% of adults in the UK own a smartphone. A proportion of those without traditional identity documents will own a smartphone, which offers a fast and low-cost route to provide a form of digital identity.<\/span><\/p>\n

Accessing digital services requires a secure and streamlined identity validation process, and as technology evolves, the need for a robust single reusable digital identity becomes even more apparent. By allowing people an easy and secure way to create, manage and share their identity online it will offer streamlined online interactions, enhanced security, and reduce the risk of unauthorised access for users.<\/span><\/p>\n

Plenty of innovative companies and government departments are ahead of the curve and driving forward the use of digital identity, but others are lagging.<\/span><\/p>\n

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The capture, storage and usage of digital identities<\/h3>\n

Sopra Steria<\/span>\u00a0surveyed<\/span><\/a>\u00a0100 technology decision makers to get their opinions on digital identity, and while some organisations showed an appetite for digital identity (33%), many remain reluctant to adopt such innovations (33%) or remain unsure (33%). Sopra Steria followed up by\u00a0<\/span>surveying over 1,000 citizens and consumers<\/span><\/a>\u00a0and the same was observed.<\/span><\/p>\n

The results showed that, as with any new technology, there is a clear acknowledgment of the challenges involved in digital identity. Organisations need to focus on the benefits, rather than the challenges, otherwise there will be a reluctance to innovation and to moving forwards. If we focus on what\u2019s possible with digital identities, it\u2019s important to consider:<\/span><\/p>\n