{"id":35353,"date":"2024-06-11T12:08:23","date_gmt":"2024-06-11T11:08:23","guid":{"rendered":"https:\/\/digileaders.com\/?p=35353"},"modified":"2024-06-13T13:26:21","modified_gmt":"2024-06-13T12:26:21","slug":"six-ways-of-transforming-information-into-insight","status":"publish","type":"post","link":"https:\/\/digileaders.com\/six-ways-of-transforming-information-into-insight\/","title":{"rendered":"Six ways of transforming information into insight"},"content":{"rendered":"

Our clients tell us how they often find themselves inundated with vast amounts of information. When faced with a myriad of meetings, presentations, and reports, it is challenging to find the thinking space to reflect on what it all really means.<\/strong><\/p>\n

As user researchers, we support stakeholders by delving into complexity and distilling it into concise, actionable meaning. It does not matter how thorough or extensive the research is \u2013 if stakeholders do not walk away with clear takeouts in their mind, then the work will never have a significant impact.<\/p>\n

The key to effectively communicating research is through providing insight. In this article we will look at what is meant by \u201cinsight\u201d and the steps we can take to deliver it.<\/p>\n

<\/h3>\n

Information versus insight<\/h3>\n

\u201cInformation\u201d includes data, user feedback, facts, quotes, and observations. It is the foundational starting point for having the evidence to make informed decisions.<\/p>\n

However, where information falls short is that the implications are not always apparent. Stakeholders can receive a very informative report and yet still be left with the question, \u201cso what does this all mean?\u201d.<\/p>\n

To answer the \u201cso what?\u201d question, we need to go a step further than providing just information \u2013 we need to provide the insight.<\/p>\n

Insights are the \u201caha!\u201d moments. They are statements which can inspire and change the way we think about something, delivering clear and impactful \u201cnuggets\u201d of understanding. They are also routed in a deep knowledge of the business problem and context.<\/p>\n

Insight is about taking information, interpreting the implication for the project\/organisation, and providing a direction for what should be done off the back of what we now know.<\/p>\n

<\/h4>\n

Information<\/h3>\n

To illustrate, here are some examples of information:<\/p>\n