{"id":35931,"date":"2025-04-24T11:16:39","date_gmt":"2025-04-24T10:16:39","guid":{"rendered":"https:\/\/digileaders.com\/?p=35931"},"modified":"2025-04-29T11:57:53","modified_gmt":"2025-04-29T10:57:53","slug":"ai-in-public-services-balancing-ethics-innovation-and-human-centred-design","status":"publish","type":"post","link":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/","title":{"rendered":"AI in Public Services: Balancing ethics, innovation, and human-centred design"},"content":{"rendered":"<p>The\u00a0<a href=\"https:\/\/digileaders.com\/\" target=\"_blank\" rel=\"noopener\" data-sf-ec-immutable=\"\">Digital Leaders<\/a>\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI and the opportunities it can bring to public services.<\/p>\n<p>As table hosts, Sopra Steria Next facilitated discussions on key concerns, including the risks of over- and under-regulation, the necessity of strong data architecture, and the crucial role of cultural change in technology implementation.<\/p>\n<p>The overall sentiment of the day leaned towards cautious optimism, with AI seen as a powerful tool for enabling human-centred service delivery.<\/p>\n<p>&nbsp;<\/p>\n<h3>What were the key themes from the conference?<\/h3>\n<p><strong>Building confidence in AI solutions<\/strong><\/p>\n<p>Jean Innes from the\u00a0<a href=\"https:\/\/www.turing.ac.uk\/\" target=\"_blank\" rel=\"noopener\" data-sf-ec-immutable=\"\">Alan Turing Institute<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/theo-blackwell-mbe\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\" data-sf-ec-immutable=\"\">Theo Blackwell<\/a>\u00a0from GDS emphasised that trust in AI is built by designing solutions with users, not for them. Their examples showcased how co-designing AI systems is essential, whether in the form of a \u2019Digital Heart\u2019 or AI applications for local government.<\/p>\n<p><strong>User-centred AI application<\/strong><\/p>\n<p>Speakers such as Tom Nixon, alongside case studies about NatureScot and FCDO, reinforced the idea that AI must be rooted in user-centred design and Agile principles. AI is not a substitute for human involvement in public services but a tool to improve efficiency, enabling staff to focus on the most critical tasks.<\/p>\n<p>Morning discussions highlighted front-end services as a key area where AI can drive efficiencies and deliver ROI. Multi-channel services, for instance, were identified as a major pain point for citizens. AI can streamline navigation through public services, reducing frustration and easing pressure on civil servants and frontline staff. There was also a consensus that public services should evolve to match user experiences found in private-sector services like banking and utilities.<\/p>\n<p>Lord Kulveer Ranger shared insights on the importance of investing in user experience, adoption, and culture change in any digital transformation effort\u2014on par with engineering, development, and transition.<\/p>\n<p><strong>Regulation shouldn\u2019t hinder innovation<\/strong><\/p>\n<p>Chi Onwurah, MP, delivered an inspiring message on the intersection of technology and politics, advocating for a well-regulated but not overly restrictive approach to ethical AI.<\/p>\n<p>The conference discussions reinforced five key pillars for AI ethics in public services:<\/p>\n<ul>\n<li><strong>Risk and reward balance:<\/strong>\u00a0Carefully weigh risks such as bias, sustainability, and unintended harm against benefits.<\/li>\n<li><strong>Meeting user needs:<\/strong>\u00a0Ensure inclusivity so no one is left behind.<\/li>\n<li><strong>Human-centric design:<\/strong>\u00a0Services must continue to focus on the people who deliver and use them.<\/li>\n<li><strong>Transparency:\u00a0<\/strong>Maintain openness and accountability throughout AI implementation.<\/li>\n<li><strong>Progress over perfection:\u00a0<\/strong>Avoid letting perfectionism hinder meaningful progress.<\/li>\n<\/ul>\n<h3>Final reflections<\/h3>\n<p>The event provided valuable insights into the tangible applications of AI in public services while emphasising ethical considerations and efficiency gains. As AI continues to evolve, ensuring it remains an enabler rather than a replacement for human-led services will be key to its success in the public sector.<\/p>\n<hr \/>\n<p>Originally posted <a href=\"https:\/\/www.soprasteria.co.uk\/insights\/blogs\/details\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p style=\"text-align: center;\"><span class=\"btn-container\"><a class=\"btn btn-md btn-primary\" href=\"https:\/\/digileaders.com\/topic\/bias-ethics\/\">Read More Bias &amp;Ethics <i class=\"far fa-caret-right\"><\/i><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI and the opportunities it can bring to public services. As table hosts, Sopra Steria Next facilitated discussions on key concerns, including the risks of [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":35933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-35931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-bias-ethics","topic-regulation","topic-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Public Services: Balancing ethics, innovation, and human-centred design | Digital Leaders<\/title>\n<meta name=\"description\" content=\"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in Public Services: Balancing ethics, innovation, and human-centred design\" \/>\n<meta property=\"og:description\" content=\"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Leaders\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalleadersprogramme\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T10:16:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T10:57:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1011\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louise Westcott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AI in Public Services: Balancing ethics, innovation, and human-centred design\" \/>\n<meta name=\"twitter:description\" content=\"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:site\" content=\"@DigiLeaders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise Westcott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\"},\"author\":{\"name\":\"Louise Westcott\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1\"},\"headline\":\"AI in Public Services: Balancing ethics, innovation, and human-centred design\",\"datePublished\":\"2025-04-24T10:16:39+00:00\",\"dateModified\":\"2025-04-29T10:57:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\",\"url\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\",\"name\":\"AI in Public Services: Balancing ethics, innovation, and human-centred design | Digital Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/digileaders.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\",\"datePublished\":\"2025-04-24T10:16:39+00:00\",\"dateModified\":\"2025-04-29T10:57:53+00:00\",\"description\":\"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI\",\"breadcrumb\":{\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage\",\"url\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\",\"contentUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png\",\"width\":1011,\"height\":569},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digileaders.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in Public Services: Balancing ethics, innovation, and human-centred design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digileaders.com\/#website\",\"url\":\"https:\/\/digileaders.com\/\",\"name\":\"Digital Leaders\",\"description\":\"We Lead Transformation\",\"publisher\":{\"@id\":\"https:\/\/digileaders.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digileaders.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digileaders.com\/#organization\",\"name\":\"Digital Leaders\",\"url\":\"https:\/\/digileaders.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg\",\"contentUrl\":\"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg\",\"width\":3000,\"height\":2992,\"caption\":\"Digital Leaders\"},\"image\":{\"@id\":\"https:\/\/digileaders.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalleadersprogramme\",\"https:\/\/x.com\/DigiLeaders\",\"https:\/\/www.linkedin.com\/groups\/6527637\/\",\"https:\/\/www.youtube.com\/channel\/UCK1pUziPGg9J8R1S0FhBgiQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1\",\"name\":\"Louise Westcott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/digileaders.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g\",\"caption\":\"Louise Westcott\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI in Public Services: Balancing ethics, innovation, and human-centred design | Digital Leaders","description":"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/","og_locale":"en_GB","og_type":"article","og_title":"AI in Public Services: Balancing ethics, innovation, and human-centred design","og_description":"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI","og_url":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/","og_site_name":"Digital Leaders","article_publisher":"https:\/\/www.facebook.com\/digitalleadersprogramme","article_published_time":"2025-04-24T10:16:39+00:00","article_modified_time":"2025-04-29T10:57:53+00:00","og_image":[{"width":1011,"height":569,"url":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","type":"image\/png"}],"author":"Louise Westcott","twitter_card":"summary_large_image","twitter_title":"AI in Public Services: Balancing ethics, innovation, and human-centred design","twitter_description":"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI","twitter_image":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","twitter_creator":"@DigiLeaders","twitter_site":"@DigiLeaders","twitter_misc":{"Written by":"Louise Westcott","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#article","isPartOf":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/"},"author":{"name":"Louise Westcott","@id":"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1"},"headline":"AI in Public Services: Balancing ethics, innovation, and human-centred design","datePublished":"2025-04-24T10:16:39+00:00","dateModified":"2025-04-29T10:57:53+00:00","mainEntityOfPage":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/"},"wordCount":491,"publisher":{"@id":"https:\/\/digileaders.com\/#organization"},"image":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage"},"thumbnailUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/","url":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/","name":"AI in Public Services: Balancing ethics, innovation, and human-centred design | Digital Leaders","isPartOf":{"@id":"https:\/\/digileaders.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage"},"image":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage"},"thumbnailUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","datePublished":"2025-04-24T10:16:39+00:00","dateModified":"2025-04-29T10:57:53+00:00","description":"The\u00a0Digital Leaders\u00a0AI First Public Services Conference featured a packed agenda of speakers and thought leaders discussing the ethical considerations of AI","breadcrumb":{"@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#primaryimage","url":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","contentUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2025\/04\/AC-webmail-blog-images-1.png","width":1011,"height":569},{"@type":"BreadcrumbList","@id":"https:\/\/digileaders.com\/ai-in-public-services-balancing-ethics-innovation-and-human-centred-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digileaders.com\/"},{"@type":"ListItem","position":2,"name":"AI in Public Services: Balancing ethics, innovation, and human-centred design"}]},{"@type":"WebSite","@id":"https:\/\/digileaders.com\/#website","url":"https:\/\/digileaders.com\/","name":"Digital Leaders","description":"We Lead Transformation","publisher":{"@id":"https:\/\/digileaders.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digileaders.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/digileaders.com\/#organization","name":"Digital Leaders","url":"https:\/\/digileaders.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/#\/schema\/logo\/image\/","url":"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg","contentUrl":"https:\/\/digileaders.com\/wp-content\/uploads\/2016\/07\/Digital-Leaders\u00ae-logo.jpg","width":3000,"height":2992,"caption":"Digital Leaders"},"image":{"@id":"https:\/\/digileaders.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalleadersprogramme","https:\/\/x.com\/DigiLeaders","https:\/\/www.linkedin.com\/groups\/6527637\/","https:\/\/www.youtube.com\/channel\/UCK1pUziPGg9J8R1S0FhBgiQ"]},{"@type":"Person","@id":"https:\/\/digileaders.com\/#\/schema\/person\/50d407d47f6db15304462e27d166bef1","name":"Louise Westcott","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/digileaders.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8269a87a68787a5652e9bbbd9e81282f6d74f763288a3268a2e3277baf66c40d?s=96&d=mm&r=g","caption":"Louise Westcott"}}]}},"_links":{"self":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts\/35931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/comments?post=35931"}],"version-history":[{"count":0,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/posts\/35931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/media\/35933"}],"wp:attachment":[{"href":"https:\/\/digileaders.com\/wp-json\/wp\/v2\/media?parent=35931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}